Sometimes I’m really disappointed about the Google Ads which appear next to a blog post. Not relevant, scam ads. Sometimes I’m really impressed. Just take my last point about a possible new RIM product; the BlackBerry Watch. Next to this story is a highly targeted, interactive shopping ad from CNet.
Looking closer at the Ad, you will see there are multiple ways to interact with the ad, without being taken off the site. You can read some short product review, and you can click through to read more product review or shop directly.
I have bitched a lot about Google Ads here on my blog, but all I can say about this particular Ad: I like it!
Ever wondered how a splog looks like which has real unreadable Markov Chains on it? I just found one through following the most popular searches yesterday. Like always, just follow the money, in this case the traffic, and you will find some pretty bad web spam.
Yesterday, between all the searches around Michael Jackson’s death, one particular search query stood out for me. As my wife was always watching The Housewives of New Jersey, I was interested in the search query: what did danielle do to dina. Just check the Google trending words for June 25.
As yesterday the second episode of the final of the Real Housewives of New Jersey was broadcasted, apparently a lot of people went online to look for gossip what had happened. At one point in the finale, there was an awkward moment, where it was not clear what had happened off camera’s prior to the finale.
Right after the broadcast of the finale, the term went volcanic. Interesting is that 7% of the searches were performed in or around New Jersey/ New York.
Right under these nice graphs, there is the section where you can find News articles and Blog posts. I clicked on the link for the one marked with the red line around it, and came into spam heaven…
Full with ads, you come on a blog hosted on Blogger. The text is full with the hot trend keywords you can find for yesterday, but the text is unreadable. Just have a look at this small piece of the text:
It was terrible. The forehead is broad and fine climb if he might want to tell me about it. Tell me I'm glad that I can, and where and when. of grotesque Farrah Fawcett what did Danielle do to Dina says he ta. Poor dear How he must have suffered joke was over and. His only hope lies in Horta in nature. The black warrior was the Phantom and a lot of fear. She was revised to a corner desk found Paul Irving with. Donnell announced this vision, and I've just when I was dimpled. she said weakly Take Birch Path light and sank breathlessly into puffed Frilled and what did Danielle do to Dina Then he was. Charisse Thompson But it is marked crutches she did, and such a time was lifted lawn. the next day to meet, he went back and officially interested so to notify someone what did Danielle do to Dina an object lesson in and kissed her forehead.
Off course the blog is pasted all over with Google Adsense. Today, I ready a great post on SEOBook. Just read more about the Google money. An excerpt:
If the central network operators do not police their networks then eventually web users will stop trusting online advertising. That (plus pending affiliate regulation) could eventually lead to a significant thinning of competition for mindshare online. It might also push many media companies away from ad based business models to creating businesses built through actually taking money from real human customers.
For how long will Google allow spammers to open new blogs on Blogger, post a bunch of garbage on the web, pull traffic from the most popular trending keywords, and monetize through Adsense one dollar at a time?
Since the beginning of April, I’ve seen a decrease in Adsense revenue on the sites that I run. Normally I don’t get that much per months, but there has been a significant drop from one day to the other. Since April, the revenue has come down.
So, naturally my hypothesis is that this is due to the economy being in a slump. Lower Adsense revenue can actually be due through multiple factors;
Lower Ad spend by advertisers, which results in lower max cpc’s per Ad
More advertisers blocking Adsense content network in search for higher conversion
Google’s squeezing publishers, paying out lower percentage of the CPC to the website owner.
Lower CPC in Adsense
For the last year, I have not really seen a drop in CPC on the sites.
As you can see, CPC stayed within a bandwidth for the last year. No significant drop that could have caused the drop in Total Revenue. (graph shows 7 day moving average of the CPC)
Looking at the eCPM of the impressions that were served:
Clearly, I don’t have a CPC problem, but an impression problem. There goes my Hypothesis. I guess I’m not such good strategist after all.
Google Squeezing Adsense Publishers
In these dark economic times, it’s becoming harder for every company to satisfy shareholders.
Now imagine you are Google, very successful in the past couple of quarters, but struggling finding new ways to grow revenue. One source of revenue growth could be to take a larger share of the revenue that is shared with Adsense publishers.
Looking at today’s early Adsense reporting, my thoughts are going in the third direction. Just check the average cpc on the placements pointed out in the image below:
Updated: Image reoved as it is against T&C's of Adsense to display CPM or CPC's.
Can somebody please explain me how it is possible earning just $0.01 with 4 clicks, when a minimum CPC of at least $0.01 is necessary to even start a campaign?
So much for webmaster welfare as an extra source of pocket money!
The Get Rich Quick scams are getting crazier and spamier. If you don't get crazy about the garbage ads on Google's or Facebook Network, eMail spam or Twitter spam, now you can expect spam through Skype.
I just received the following message from somebody who is not in my network:
Hi,
How are you today? Has the economic recession affected your life in any way? I know many people who lost their jobs or are experiencing low volumes in there small businesses, and they are looking for a way out. If you know some too then I would like to share something with you that might help them create a new reality. Most people are looking for a way out of the situation but they just don't know of any, or they heard of some but didn't really give the proper attention to learn more about it. If you had the tool to help them, would you invest an hour of your time to learn how to do that? If the answer is yes, then you are a good friend, and an open minded one. I invite you to learn about a business model that works, and that can help any one who chooses to generate some extra income or even a whole new lifestyle. If you would like to learn more then contact me.
Obviously I didn't respond to the MoFo. This guy went on my block list immediately and reported abuse.
Overall RatingNo Ratings
I hope these garbage ads I recently wrote about will be history once and for all. It seems the FTC’s Bureau of Consumer Protection is going after the Government grant scammers who widely advertise on both Google Adsense network, and through Facebook Ads.
I recommend to everybody not to fall for these get [...]
Overall RatingNo RatingsThe last couple of days have been full with controversy, discussion and a lot of blog posts to read regarding the great piece of thinking Aaron Wall put on his blog regarding a possible update Google has made to their algorithm. Read: Google’s New Search Engine Rankings Place Heavy Emphasis on Branding. Parts [...]
Overall RatingNo Ratings
Wow, how much more relevant can this ad be…? (Sarcastic!). I was just checking the stock price of the eBay Stock and saw this big ad placed on the page by Google.
Below you see where the ad shows in the full page. Normally, the Google ads are pretty invisible, they sort [...]
Overall RatingNo RatingsYesterday I did a quick post on the Get Rich Quick website of Tom, read: Free Money from Obama.
Today, I see that Mister Google has got the perfect 100% Ad targeting on this post, check out the picture below:
Now that is what I call relevant Ad targeting. Still I think these ads are [...]
Looking closer at the Ad, you will see there are multiple ways to interact with the ad, without being taken off the site. You can read some short product review, and you can click through to read more product review or shop directly.
