I can't believe this was missed by all those SEO experts writing their analysis posts about the latest Google Panda update, this is Panda 4.0! They all are focussing on the wrong stuff. You need to put your thin foil hat on to be able to see it, but it's pretty obvious once it is pointed out to you. The real winner from the Panda 4.0 update is Google!
Here is how this is played out. Google updates their index, shifts a couple of large companies around. Naturally, all SEO's trying to get into the spotlight of mainstream media, throw out a quick headline with a poor analysis of who is the biggest loser. Something like; "Brand X just lost 80% of their rankings, once you find out which company it is, it will blow you away...!" This is all the big smoke screen to hide what is really going on.
However, seasoned SEO's, who have learned the law of correlation = causation see right through this smoke screen.
Tweet: Correlation = Causation? Tweet
Here it goes:
My friends at Search metrics wrote an extremely helpful data analysis showing the biggest losers and winners of the Google Panda 4.0 update. As you can see in the losers row, large brands are used to pull up the smoke screen. You will need to pay attention to the winners of this update. Which company is close at the top of the list..? Right, it's Glassdoor.com
Glassdoor, off course is the company where we all go to rate the company and our bosses, not using our real name off course! Well, Glassdoor won in this update BIG TIME! Is Glassdoor so good in SEO, that they had to win? Not sure, as I received an invitation to apply to their head of SEO not that long ago, so they must still be looking for somebody setting out the strategy.
It clicked with me once I saw the headline this morning at the Wall Street Journal;
Google Rated Top Employer for Pay and Benefits by Glassdoor
You see, there is an epic battle going on in Silicon Valley, the way for talent. Free food, free transportation, multi million dollar stock packages, you name it. These are the perks thrown in by tech companies to get the best people to work for your company.But a company get's really the most and best resumes if the perception in the market is that it's the best place to work.
I know a trick when I see one, and by the law of correlation = causation, this must be true. Google has given Glassdoor a giant lift in search rankings to get the #1 spot of best place to work, while pulling up a giant smokescreen so that every SEO analyst will focus on the losers. In the process, Google will safe giant recruiting budgets.
Well played Google, I guess I saw right through your trick!
Disclaimer: This obviously is a parody post, to make fun of all the so called "SEO experts" who do half baked analysis on an update just to get the attention. One of the only post I believe describes the facts, is the one from Search metrics, rewarded with a link here