I can’t believe this was missed by all those SEO experts writing their analysis posts about the latest Google Panda update, this is Panda 4.0! They all are focussing on the wrong stuff. You need to put your thin foil hat on to be able to see it, but it’s pretty obvious once it is […]
The Curious Case of Webmaster Central Search Query Data
For some time, we SEO’s have known Google Webmaster Central query data is not always accurate. Ian Lurie even called it worthless. Still I look at the data once in a while to find good opportunities or small wins. For the last couple of weeks, I’ve been following a rather curious case in our Webmaster […]
Localized Sitelinks for Brand Query Airbnb
After last weeks post about the local tree houses in the Google SERP’s, I came across the local sitelinks for our brand term (thanks to my neighbor colleague who was asking about the difference between the paid and organic sitelinks). When I do a search for the brand term Airbnb here in San Francisco, I […]
Google as your Personal Assistant and New Revenue Optimization
For a long time, I’ve been thinking in what a company like Google could morph into. Just think about what you could do with the assets they have, large data centers for data storage/processing. The most visited websites in the world, the most popular smart phone operating system, Google analytics being used by a large number […]
SF Photowalk Promotion for Google Glass
Google is aggressively promoting Google Glass and the Google+ photography communities and its features these days. And rightly so, as a lot of people still claim Google+ is a ghost town, there actually are a number of very lively communities on Google+. These communities show there is interest in the new platform. Examples of communities […]
Google Local Reviews
So this is how Google is trying to get more people familiar with their local business reviews product, and compete with Yelp; at popular events for the San Francisco Hipsters you might see a team hired by Google trying to convince people to try out the product. They actually expect you to review a couple […]
Penguin Updates, Bring IT ON
With a lot of chatter on Twitter, it’s probably safe to say that we are on track to see a large update hitting the search results just in time for the annual SMX Advanced in Seattle (from the chatter, it’s most likely going to be a Penguin update). Like clockwork, Google gives the SEO’s something […]
eBay’s Paid Search Study Alternatives Motives for Publishing Ineffectiveness
I couldn’t hide from all the chatter around the white paper about eBay’s paid search campaigns today. All kinds of people with little knowledge on internal optimization within eBay are jumping on this story to give their perspective. The overall message they are so loudly shouting into the world is how bad eBay really is […]
Will You Integrate Google+ Sign-In?
Feel free to give the post some Twitter Love Tweet Wow, with Google+ Signin launching today, and the news that Google wants to launch a music subscription, Google just walked onto a new battlefield: competing with Spotify & Pandora. Here is some of the official announcement, with the emphasize mine: Whether you’re building an app […]
GMail Advertising Targeting
Do you ever click on the Advertising on the top of your GMail Inbox? Did you ever realize these are targeted on the content of your emails? Yes Google’s matching advertising to what you write or what your family and friends have written in emails sent to you. And the targeting is getting better, see here the targeting for Baby & Kids clothing just two weeks before my wife and I expect our third baby. You know it, if it’s free, you’re probably the product being sold.
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