Last week I spoke at a panel at the SMX conference in San Jose on the topic of retargeting. When I'm visiting a conference, I always make an effort to meet new people. Breakfast, lunch or dinners are best to exchange names, stories and problem solutions. Sessions are there to fill up the time, and pick up some latest new testing other speakers have done. It was at one of the breakfast tables I got the best feedback of the week; somebody who had seen me speak at the Copyblogger Authority Intensive last year at my very first keynote. Based on my presentation, they made some radical changes to the way the company approached SEO, UX and design. These changes had the desired results for the company website: bounce rates dropped, user engagement up, growing SEO traffic.
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As I'm planning to relaunch my website dennisgoedegebuure.com, I asked Jimmy if he could write me a testimonial for my new site. Yesterday I received the email with the following write up of what had happened after the company, GetVero, made the changes.
I heard Dennis speak at Copyblogger's 2014 Authority Intensive event. The topic, experience as SEO, was one I'd never considered. As our blog struggled to gain traction, we took Dennis' advice and invested heavily in design and user experience. The results have been incredible. Immediately, our bounce rates dropped and time on page increased. We even got press from a few design sites that loved the new site. Search traffic has steadily increased and we attribute much of that to the look and feel of the site.
Jimmy Daly - GetVero
Jimmy even added two screenshots, a before and after of the website:
This is one of the main reasons why I like to speak at conferences. Helping people to succeed online. Even when it slightly helps my competition, or I might be competing with myself later on, it feels good to contribute to a better web, better user experiences, and one more company which becomes more successful. The problem with getting these testimonials or feedback, is that it takes time for companies to implement your learnings, see results, and then report back to you. The ROI of a conference can not always measured directly the following day, week or month. Sometimes it takes a full 6 months to fully understand what you learned there, how it impacted your business.
The tools to give feedback to speakers are limited. So here it is:
If you ever have seen me speak at a conference, or have spoken with me during a lunch, and the conversation was helpful to the point you became more successful, I would like to hear from you. You can use the form below here, and let me know. I might use your testimonial on my site, and you might get a link back in return...