Last week I spoke at a panel at the SMX conference in San Jose on the topic of retargeting. When I’m visiting a conference, I always make an effort to meet new people. Breakfast, lunch or dinners are best to exchange names, stories and problem solutions. Sessions are there to fill up the time, and […]
Competing with Yourself, Do You Have What It Takes?
Oh the irony. I’m competing with my own SEO strategies from years ago. When I was working at eBay, creating lasting strategies to bring mountains of free SEO traffic to the platform, across multiple categories, I could never imagine I would curse the success I’ve had as I would be competing with my own strategies. […]
Google Now Is A Mobile App Disrupter
My friend Jeremiah Owyang has been focusing on the sharing/collaborative economy for the last two years. In my time at Airbnb I hosted him a number of times at our HQ, and had some interesting conversations with him. Today he wrote a blog post on how Google is entering the collaborative economy in a big way. […]
Leaving @Airbnb, Joining @Fanatics – Oh My!
The year 2015 begins with a lot of change, something I’m quite familiar with since I’ve done major changes all at once in the past; i.e. in 2006 I met Fiona, moved to the US to take on a new job, got married and had a beautiful daughter. Yes, I like to shake things up sometimes! […]
Top 7 Projects for 2014 – Annual Performance Self Review
At the end of every year, normally your company expects you to write up a self review on your work and performance. While re-reading this wonderful post on how to hack your annual self-review by my buddy Jonathon I got inspired to take this self review thing one step further. This time I decided to […]
Wall and Chain – Berlin Wall Campaign Best Work in my Career
The story was submitted by Catherine, the daughter of Jorg, a couple of years back. It was emailed directly to the european director for Airbnb, and made its way pretty fast to the executive staff. The story was used multiple times already in speeches or in other interviews. So the story was not new. Making […]
Twitter Engagement Testing > Are you using images for maximum impact?
Based on a post from MG Siegler, in which he describes the practice of posting images with text on Twitter, I wondered how my tweets with embedded images did in terms of engagement. A quick check with Twitter analytics gave me two interesting data points of last week tweets; One tweet got a massive engagement rate […]
How @Buffer Made My Day, for Days in a Row
Vanity, my favorite sin. This is a quote from the movie: Devils Advocate. The vanity has definitely worked on me, as I’ve been walking on clouds for the last couple of day. Ever since one of my favorite web apps, Buffer, has put one of my posts on their list of suggested post for their […]
Buzzfeed Love or Hate? How a Buzzfeed article made me open my mind for more Pulp
A number of people who I work with everyday have heard me saying this; I don’t particular like Buzzfeed (yep, no linking here). The click-bait article publishing website which polluted my newsfeed on Facebook for a long time, until I blocked anymore links from Buzzfeed. So when I saw the article: BuzzFeed: An Open Letter […]
Real Winner of Panda 4.0 Correlation is Causation
I can’t believe this was missed by all those SEO experts writing their analysis posts about the latest Google Panda update, this is Panda 4.0! They all are focussing on the wrong stuff. You need to put your thin foil hat on to be able to see it, but it’s pretty obvious once it is […]
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