Google as your Personal Assistant and New Revenue Optimization

For a long time, I've been thinking in what a company like Google could morph into. Just think about what you could do with the assets they have, large data centers for data storage/processing. The most visited websites in the world, the most popular smart phone operating system, Google analytics being used by a large number of webmasters and self driving cars; all of these products can collect data of our daily habits, which websites we visit and where we travel. What triggered me to write this blog post was a thread on Threadwatch by Joe Hall;

If you haven't heard of Google Now yet, you really should take a look at it....a serious look at it....This mobile app/platform tracks your movements and activities to act as a personal assistant of sorts through out the day. So for example if every day you take the same route to work, Google Now can give you a weather report for that route automatically. Sounds neat right? Yes, if you are willing to hand over your location data, personal habits, and daily routine to the worlds largest advertising platform.....yes that's real neat! And now as Barry Schwartz points out, Google Now can now show your boss your exact location.

The most interesting to me is that it integrates with Google+ Locations and let's you see when your employees or co-workers get to work, leave work, get home and so forth. It can also notify you when your kids leave school or get to school.

If you ask me, this is all just way to much. I mean seriously when are we going to draw the line on our personal privacy just so we can have a fun gadget????

Now let me paint a scenario what I've been thinking about.

  1. You're driving in your self driving car for your commute to work every day, while you work or read on your Chrome book.
  2. Suddenly, your car gives you a warning the car needs gas
  3. You give the car the approval to find the nearest/best gas station

Sounds about right, the car would plan the best route to a gas station you can fill up your car, and continue the drive home. But here comes the conflict of interest in play, while Google self driving car would like to take you from A to B, in either the fastest route or the most economical route, based on the premise of shareholder maximization, the car could decide on a different plan without even informing you.

Cheaper gas prices

Google is a profit maximization company, where the revenue is driven by advertising budgets. What if a gas station which is not on a convenient route for commuters to get to is willing to pay x$ for every lead Google brings to their pump. The car could make a decision that it's in Google's shareholders best interest to skip the cheaper gas from the station right next to the road, in favor of the gas station willing to pay a kick back on the gas it sells through the Google advertising program.

More expensive gas prices

Now suddenly Google will have a giant new revenue stream from all kind of offline stores, services and gas stations just based on the automatic optimization for revenue maximization. How's that for a business model. And with your Android or Chrome book, and Google wallet, you did not even notice you were ripped off, as you never saw the money leaving your wallet!

Suddenly, the self driving cars, the Android push and the acquisition of Waze all make sense, right?

Pinterest Lego Board

As our Airbnb office is in the same block as the Pinterest office, and a former colleague of mine started working there just recently, it's fairly easy to pop-in and check out their office. Happy to report the Pinterest office is like their product, fun and full with interesting design or DIY projects. Like this giant Lego Pinterest board with a Pinterest logo in Lego.

Pinterest Lego Board - Real Lego

Pinterest Logo in Lego

How I Use @Pocket @Buffer & @IFTTT to Make My Social Sharing Efficient

IFTTT SocksHow are you sharing great content online with people on Facebook, Google+ or Twitter? Automatic sharing through social media can be annoying for your followers IF you don't curate what goes on your feed. First off, I hate the rapid fire sharing some people do, why share 12 posts in just 20 seconds? I hate if you share every post of a certain blog, without even reading it, even the ones that don't make any sense whatsoever! Over the last couple of months, the I've been trying out new ways to streamline my work, my life and the workflow that comes at me on a daily basis. After turning myself into a San Francisco Hipster, starting a new job at Airbnb with the new ways of being productive and GSD, I was looking for ways to continue to share great content. Sharing the content in a way which would not turn off those following me, while being able to curate the stuff that is being shared.

Automated Sharing of Curated Content

The system below here was thought out and created over the course of the last couple of months, where I've been using the content discovery, reading and automated tweeting through Flipboard/Zeit, Pocket and Buffer since last year September. IFTTT is the heart of the system. If This Than That recipes can help you manage the different connection you need to set up between the different tools outlined below here. A number of the IFTTT Recipes I use in this setup are embedded in throughout this post for you convenience.

Automatic sharing blueprint

The different steps to build this automated sharing system for curated content are:

  1. Use Flipboard to push content into your Pocket app with the easy sharing functionality. More on this below.
  2. Similarly use Zeit to discover new content on specific topics you are interested in, and push these to your Pocket app for easy reading when you have the time
  3. Set up simple or advanced RSS feeds, and have the content automatically delivered into your Pocket with an IFTTT recipe
  4. Set up an IFTTT recipe to grab all your archived articles in Pocket
  5. All archived articles are pushed into your BufferApp to be automatically shared
  6. Buffer schedules the tweets according to the schedule you have set up
  7. Another IFTTT recipe grabs all the buffered tweets, and pushes these into a running log in a Google-doc on GDrive
  8. If you really would like to push all the content also on your GooglePlus page, you could hook up the IFTTT recipe in 4 to your Hootsuite, which is able to update your GooglePlus page

3 Internet Tools to Stitch the Web Together

IFTTT - If This Than That 1) IFTTT; IFTTT is a service that lets you create powerful connections with one simple statement: If This Than That. The IFTTT App could be the future how the Internet of Things will get stitched together, which might be why the the VC firm Andreessen-Horowitz invested in the company. Other than that I love their service, I really like their socks. I've started to connect the different apps I use online, and now I've even started to use IFTTT for the connections between my iPhone and the apps or devices offline. This way I can switch the lights next to my bed on-or-off through the IFTTT App using the WeMo light switch.

 

Pocket, Formerly readitlater, literally Read it Later 2) GetPocket; Pocket is the way I read stuff which I find online. It's my vault to anything that I come across. Which means pretty much I don't read anything in a browser anymore, as Pocket has dedicated apps for the iPad, the iPhone and the laptop OS. I can easily put content in my Pocket, and read pull up the app when I'm standing in line somewhere. The apps are syncing the content across the different devices, which makes it easy to always keep the list current. With the simple browser bookmarklet, you can even easier put webpages in your pocket to read later. Furthermore the browser bookmarklet adds a easy to add to your pocket link on sites like HackerNews. So when you scan an articles headline, it just takes one click to add to your reading list. Pocket on HackerNews

Buffer, an App which will let your schedule your Tweets3) BufferApp; Getting tired of the rapid fire tweeting from your friends. Why do people think it's a good idea to send 10 tweets within 1 minute with the content they find interesting to read? Why not spread it over the course of the day? If you agree, then Buffer is your friend. It allows you to spread the scheduled tweets according to a pre-determined schedule. You can hook up your Bit.ly URL shortner, so that the clicks on the tweets are all recorded in one place. Buffer also has its own analytics for Mentions, Retweets and favorites. Here you can see who of your followers has interacted with your tweets. One thing I would like to see from Buffer, is to make these analytics downloadable. Buffer Analytics These three allow me to optimize the stuff that I read, organize the way I share the most interesting articles with the people I connect with online through Twitter and archive the content I've read over time for future input in posts or analysis.

Where I Find Good Content

Zite1) Zite; the interactive magazine for your iPad and iPhone has slowly become the number one choice for me to discover new content on a topic. Just recently I picked up an interest for 3D printing, where I can easily set up a new interest within Zite to provide me with content. The App becomes smarter based on the way you interact with it's content. And with an easy click of one of the sharing links, you can put a new article you like into your Pocket App. Back in 2011 CNN bought the Zite app, and made it its way to capture data how people interact with the news. Smart move IMHO.

Zeit Content discoveryZeit easy sharing with Pocket

Flipboard2) Flipboard; for a long time, I was using Flipboard to keep up to date with the news. Now that I have Zite, I primarily use Flipboard to keep current of what my Twitter gang is sharing. Just like with Zite, the articles being shared by the people I follow are presented in a beautiful magazine format, with easy sharing functionality to my Pocket app, to keep my reading list topped off. Check out how easy it is for me to add this post originally shared by Eventup Twitter account, to my Pocket:

Flipboard easy sharing to Pocket Flipboard content discovery through Twitter

RSS Feeds3) RSS Feeds; With RSS feeds you can track some great stuff, if you know how to create the right RSS. Obviously, I just can get the latest new blog posts from some of my favorite blogs delivered into any reader, but what better to actually use the system here to get content delivered from any RSS feed into my Pocket reader. Right, you can do that with an IFTTT recipe. Like I have every new blogpost from Copyblogger send directly to my Pocket for later consumption. With some advanced search operators, you can get the latest of your favorite NYTimes newsgraphics delivered straight into your Pocket for sharing. I posted the recipe below here for your convenience. This way, your pocket is turning into a true substitute for the late Google Reader.

IFTTT Recipe: New NYTimes Newsgraphic reported by GoogleNews

Where do I Publish these Content Gems

Twitter1) Twitter; My number one social tool is still Twitter. I can't keep myself from not using it, and interact in 140 characters max with the people I follow and who follow me. A quick jump in and out of the stream can give you some great insights, share some good content or keep up with a relationship of one of your industry peers. The way I share the content on Twitter has changed, where I now let Buffer tweet for me the list of blog posts I really liked.

 

 

  Google +2) Google Plus; There is a big misunderstanding of what Google+ really is, and if people us it. If your friends are not there, and you don't interact yourself with people on Google +, I can understand it seems like a ghost town. Hearing how many active users there are on Google + makes for a lot of eye rolls. However, there are some lively communities on Google Plus, especially the photography vertical is pretty active. No wonder if you know how much marketing Google+ is doing to keep these photographers on the platform. BTW, did you know all the pictures you upload on Google plus have a big chance to be used by Google in their products like Hotel Finder..! Yeah, you should really read the Terms & Conditions before you start uploading your whole portfolio.

 

GDrive 3) GDrive; to keep track of what I've shared, I've hooked up the Buffer stream to Google Drive with a recipe of IFTTT. This way, I keep a running log of all the tweets Buffer has placed on my stream, with the timestamp when the tweet was scheduled and when it actually was tweeted, the text and the bit.ly url. Having the running log in a Google Doc, will allow you to analyze the tweets over time, and easily create list posts based on keywords. Just export the Google doc in excel, put some filters on it, and search for tweets containing your target keyword. Running log of your buffer tweets using GDrive

The IFTTT recipes you would need:

IFTTT Recipe: When article read on Pocket, send to Buffer

IFTTT Recipe: New article on Copyblogger to Pocket

IFTTT Recipe: Create a Buffer record spreadsheet for all Buffer Tweets

IFTTT Recipe: Buffered Tweets pushed to Hootsuite

Bonus Recipe

As an extra added bonus to the system, you could even start pushing those articles you really liked to your Evernote. Just use this IFTTT recipe which allows the system to pull the article from Pocket when you favorited it, into your Evernote.

IFTTT Recipe: Fav article on Pocket into Evernote

The Hypocrisy of Google. Don’t be Evil? Don’t Believe the Hype

Is it just me, or do we see more and more blog posts being published questioning the good, the bad and the evil of Google? Where the Mountain View search company has been a long time darling for so many, where they couldn't do any evil, I see more critical posts about Google these days than any other company in our space. It's like Google has become the Microsoft of the decade!

Today, Martin MacDonald published a long article around the account management sales teams at Google which make critical mistakes, and even break Google's own terms and conditions. Followed up by Barry Adams at StateofSearch, with even more explanation what is wrong at Google for such a long time already. Read both of these here: #GoogleGate, Can you trust Google? and Google Account Manager Caught Breaking Terms of Service on Voicemail. Although these two describe the paid pat of the house at Google, more posts are describing the way Google is handling the organic results. Here described by Michael Gray; How Google Continues to Kill Organic Results. Or here, where it is described Google Tells Court You Cannot Expect Privacy When Sending Messages to Gmail by Consumer Watchdog. And when it comes to a trial, because Google was spying on UK users in Safari, Google Lawyers just request the trial will be moved to the US... Guess why they would request this..? Argument; Google cannot be held accountable under UK privacy laws.

Google believes that U.K. privacy laws do not apply to the company, and so British consumers that want to take the tech giant to court are facing a losing battle, or should book their tickets to the United States.

The last couple of weeks, the tweets I shared which got the most clicks and retweets were tweets critical about the Google practices described in posts like these mentioned above.

Google Gmail No privacyGoogle killing organic resultsWhy are these tweets getting shared more often? Because people agree with the sentiment of the content!

Let's just look at another example of Google hypocrisy. Link schemes and paid links... The war on links which is changing the true nature of how the Internet works.

  • Guest posts, No PageRank for You
  • Widgets, No PageRank for You
  • PR messages, No PageRank for You
  • Blogger Reviews, No PageRank for You

Google is beginning to resemble a character of one of my favorite shows; Seinfeld's The Soup Nazi.

Where we cannot manipulate search rankings with any link we get for our websites as stated in the Webmaster guidelines;

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Google is pushing the work downstream to the webmaster to police their backlink profile, which results in a flood of link removal requests. Isn't it Google's job to optimize their algorithm for relevance? Why are the webmasters put to work to put a no-follow on all those links. Majority of mom-n-pop webmasters don't even know what a no-follow link is!

So if all those links are so evil for Google's search algorithm, where we as webmasters are supposed to no-follow all the links, why is Google still taking ads on search queries like these below here? Soon we will be begging for one more Soup, but there is No Soup for You..!
But text links for SEO SERP with crap SEO ads
Is it just me, or do we see more and more blog posts being published questioning the good, the bad and the evil of Google? What do you think?

Local Tree House SERP’s

With my new found love for tree houses, I just found myself a new favorite query to check out changes in the search results. Where I used to try stuff like Canon Digital Camera or Diaper Bag to stay aware of the latest changes in e-commerce SERP's, I now want to know what's happening in the latest adventure and vacation rental space. And what better to close off the week with some great rich snippets on Airbnb tree houses at the top of the Google Search results;

Google SERP San Francisco Treehouse with Airbnb Rich Snippets

Given that Google has automatic IP targeting, I know I see the most relevant results for my area. No wonder the list with San Francisco tree houses is ranking so high, with the other two tree houses around it, one just outside of San Francisco, and one tree house right here in San Francisco, in The Mission. So as curious as I would be, I was wondering if I would see the same results as somebody with the location set to New York. See screenshot below; Yep, as the location is included in the query, we see the same listings from Airbnb at the top of the search results.

treehouse San Francisco Google Search result from New YorkNow let's see how my posse in Amsterdam sees this specific search in their version of Google.com. Let's see if we can change the location to Amsterdam... Nope, on Google.com, you can only set your location to places within the US zip code system..

No EU location search possible in Google.comSo what would happen if you would exclude the keyword "San Francisco" from the query? We don't see any Airbnb tree houses anymore for the people in New York. WTF, why can't the folks in the Big Apple enjoy an adventurous night in a tree house? Time to get some tree houses build in Central Park...

Treehouse search for folks in New York

Doing that exact same search with the location set to San Francisco, the Treehouse above San Francisco, which is the one I stayed at in January, pop-ups again on #2 for me, with the rich video snippet. I can live with that! Just would love to see more tree houses on Airbnb in general, as I made a promise to the kids to go to a different tree house every year...! Time to work on a better ranking for our wishlist of tree houses.

Tree house search with Airbnb on #2

 

In Post Tweet Buttons; Top or Bottom

I always wondered when people are inclined to share my posts here with their followers on Twitter. Is that right after the first paragraph or is it after reading the whole piece. Now, I don't believe my writing is that inspiring that a lot of people would share it instantly, but a little test is easy to set up. So, with the post I published last Friday, Will you Work for Free, I conducted a little test. In the post there are two twitter buttons placed within the content. One right after the first paragraph, the second after the whole post. As you can configure the Twitter button manually here, you can get creative. Both of these have different text which would be tweeted out. Check this out, here you see the screenshots of the first and the second twitter button in the post:

testing in content Twitter buttons - after 1st paragraph
testing in content Twitter buttons - after full post
Now, off to the results. What works better, a Twitter button right up there after the 1st paragraph, or one after the full post?
Apparently, for my style of writing, my audience and the length of the post, I'm better off by relying on people to share the post with their Twitter followers right after the first paragraph than the whole post. 8 people shared the post using the first Twitter button, while only 5 people used the twitter button at the bottom of the page to share it. (see screenshots below)

Twitter-button-1st
Twitter-button-2nd

So these results are far from what you could expect on any blog post, however, it might give you an idea on how to test how likely your audience is willing to share your content with their followers. If you don't test your way into a viral factor sharing, why you keep trying to publish content..?

@Buzzfeed Commits Social Media Murder on @VirginMobileUSA Brand

We have seen it before, a brand which commits brand suicide on social media by reacting insensitive or just plain stupid. What usually happens, is that the brand fires the social media agency, posts an apology and is done with it. But have you ever seen a partner of a large brand commit murder on social media? Brand murder..? This is what just happened to Virgin Mobile USA. Let me explain...and let this be a lesson kids...

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Virgin Mobile USA as partner of Buzzfeed

We all know Buzzfeed, the pageview hording, social media pushing, meme aggregation website started by former founders of TheHuffingtonPost. From Wikipedia:

BuzzFeed is a website that combines a technology platform for detecting viral content with an editorial selection process to provide a snapshot of "the viral web in realtime". Co-founded in 2006 by Jonah Peretti (who is also cofounder of The Huffington Post), BuzzFeed is located in Manhattan, New York in the Flatiron District.

In itself a strong concept, where the platform of Buzzfeed combines clever ways to use social network sites to get more visitors to their content. Facebook comments are very well integrated, where the comments are directly placed on people's wall. I use these here as well, so feel free to leave a comment.

Brands can partner with Buzzfeed to sponsor a page for their brand, where the right navigation bar is showing the brands latest Facebook and/or Twitter posts. This could work out for a brand, if they are in need to get more visitors of Buzzfeed to like their Facebook page, or follow them on Twitter. This is what Virgin Mobile USA is doing, apparently the company is a partner for Buzzfeed, where there is a page full with articles. So far so good you would think...

The Virgin Mobile USA page on Buzzfeed

But what happens if you let the editors of Buzzfeed place any article on the brand page of their partners? And what happens when those articles are automatically promoted/sponsored on Facebook by the brand? Right, you could get a horrible mismatch between how a brand might want to be perceived by the users of its products, and how it actually portraits itself. Let's have a look at the following Facebook Sponsored post by Virgin Mobile USA I spotted today;

Sponsored Post by Virgin Mobile USA on Facebook
Yes, you are reading that right, the post Virgin Mobile USA is promoting on Buzzfeed is mocking people for not being that pretty, handsome or cool, so we hope we will never see those people to promote themselves on OKCupid. Let me repeat this, Virgin Mobile USA is promoting the discrimination of people based on how these people look like! And yes, Virgin Mobile USA is prominently placed right next to the offensive article on the Buzzfeed page, just check out this screenshot:
Screenshot of Virgin Mobile USA Partner page on Buzzfeed

Responses on Facebook on the endorsement of Virging Mobile USA of a Buzzfeed articleLuckily, this all plays out in social media world, where the brand now can get immediate feedback on their Marketing campaigns. And with this one from Virgin Mobile USA, people are for sure letting the company know they disapprove of the endorsement of the Buzzfeed article! Here are a few:

  • Anybody else think it's a little unprofessional for VM to be making fun of people? You're a phone company FFS
  • This is totally inappropriate for a nation wide company to be doing! What if one of those people was your own customer???
  • What kind of jerk company puts up insulting and degrading advertisements like this? Poor judgment...
  • I really hope Virgin Mobile has the permission of these 20 people to be bashing them publicly. Because if they don't, it's not only wrong, but VM can have the living hell sued out of them for this.
  • Screw you all. These people may be ugly, but they deserve love and they can use their money how they feel.
  • Is this a joke? Really?! How about this for a post: One Person Who Will Be Cleaning Out Their Desk at Virgin Mobile Tomorrow.

This time it was not the brand itself committing suicide, but the partnership with Buzzfeed really put Virgin Mobile USA in a bad light. Any brand should pay attention to their sponsored posts that go up on Facebook, and what kind of content they associate their brand with. Unless you want to use the "insult" hook to get people to "love" your brand, you better stay away from such insulting content!

 

 

Will You Work for Free?

Free MoneyWould you work for free? Would you spend 20 minutes on the phone with somebody you have never met, knowing they will make a good amount of money based on the conversation you had over the phone? Don't get me wrong, I'm all for helping out strangers to extend my network, or keeping up with my current relationships. But some people are just pushing it… Sometimes, you get an email out of the blue from somebody you don't know, and it makes you happy. Sometimes you get an email from somebody who is trying your name out with the company domain as the email address, and they succeed to reach you. The latter won't become my friends easily! First of all, if you are trying to reach me, you can easily do that through my contact form. But be aware, if you contact me and ask for free-bees...little chance there are any for you!

Like it so far, share with a Tweet:

Case in point… I received the following email on my new work email. Now you need to know that I have no business cards yet, and have not visited any conference since I joined Airbnb, where my email could have been harvested! (bold, italic and color added by me to emphasis what makes me mad)

Hello Mr. Goedegebuure.

I am a partner with XXXXXXX Capital, a New York-based investment firm, and am conducting research on eBay Inc. for possible investment.

As a first stage of the research, I am speaking with a wide variety of  former eBay executives and others,  to try to assess the abilities of the leadership team, as we put heavy emphasis on management quality. I am getting getting in touch with you because of your  tenure in various management roles from 2002-2011, as I see from your LinkedIn profile.

I am writing to ask for about 20 minutes of your time, by phone, sometime over the next week or so.

Please note that I am not seeking insider or confidential information about any company or situation. I am only looking for a broad perspective on eBay senior management.  The information I gather will be shared  only within  XXXXXXX and won't be circulated or published.

If  there's a time convenient for you, please let me know. I would be happy to accommodate your busy schedule. Thanks in advance for your consideration.

Sincerely,

[Name changed]

Sure, I have information. What I don't have is a lot of free time on my hands. We recently welcomed a new born in our family, and with little help around from family, we have our hands full. So any time spend on telephone conversations like these, either come at the expense of my current job, or at the expense of my family. So if I don't know you, have never met you, or even have never heard of you, and you ask me to spend 20 minutes to talk to you over the phone, it better be worth it for me, as those 20 minutes I will never get back, that is part of my life you are asking to give up!

So I responded:

Dear Mr. [Name Changed],

Sure, you can hire me as a paid consultant.

I can send you over the paperwork, after which we can schedule a call.

My hourly rate is $400,- with a minimum of 1 hour.
Please let me know how to proceed.
Thank you
Dennis Goedegebuure

This should bring home the message. I don't want this job, I don't need this job, but if somebody is willing to fork over $400 for me to talk 20 minutes with them, sure I'll take it and pay off part of the hospital bill with the funds!

But you guessed it right, Mister Wall Street investment banker is not willing to pay for the information he wants

Thanks very much, Mr. Goedegebuure, for your speedy reply. As a policy, we do not compensate for these brief conversations. I certainly understand and respect your position on this.  I am willing and able  to circle back at the end of the project and share, by phone, some highlights of our findings, all anonymity protected. If that appeals to you, great. If not, I understand and sorry to bother you.
Best,[Name Changed]

So this is where I get the inspiration from for writing this blog post. Listen, I have a masters degree in Economics, with focus on Finance, specifically investments, and Marketing. I know what this information might be worth, as this is a classic case of Information Asymmetry. I posses information on eBay which is a possible investment of the firm. This information is not freely available to any other market agents, where the possession of the information could be of great value to any investor. You're going to make millions with the information, and you ask me to give up 20 minutes of my life, stealing it away from my kids?!?

So unless you are going to compensate me for my time, you are not getting any of it!

Just imagine you are calling a plumber with a problem, let's say, your sink is leaking water and unless you get it fixed fast, your whole new hardwood  floor will be ruined. Now, when you have the plumber on the phone, asking him for time to drop in to have a look at the problem, and fix it to avoid you having to pay the ruined floor, you ask him to do all that for free...how do you think he will react?

Right, my point exactly!


If you agree, share with a Tweet:

Image credit: Free Money Day Under Creative Commons

LRR Sign of the Times in SEO

LRR stands for Link Removal Request, and some site owners are going apeshit about how they need to clean up their link profile. Personally I got one LRR so far, on a link which was completely editorial, so I didn't complied. The company did use some questionable tactics to get backlinks for a competitive vertical around voucher coupons...

As an SEO, I know how to handle these requests. Either you fight it, and get your site reported in the link disavow tool, which could have a negative side effect later on. Or you just remove the link, and be done with it. But what if you are not an SEO, and you run a successful blogger network, which has been the target for spammy guest bloggers who are trying to take advantage of your authoritative website to get direct match anchor text inserted in the guest blogger profile bio! Yes, that's been happening at a large scale, and now those companies are trying to clean up their act. I guess it was just a matter of time to see these kind of pages pop-up on websites from real businesses...

Link Removal Request confirmation page

Avoid 1 Star Reviews in SERP: Dynamic Schema integration

I stumbled on this Yelp snippet the other day. Normally you would expect to see rich snippets increase the click through rate of your result, but in this case, I doubt it.

Yelp one star review snippet

What if Yelp would be smart with Rich Snippet optimization and take it one step further. Dynamically implement the schema code based on the review score. This way you could avoid 1 star reviews to show up as rich snippets in the SERP's.

Something like:

>If AggregateRating =< 3 don't implement AggregateRating markup

>If AggregateRating >3 implement AggregateRating markup

This way, Google would most likely not show a one star review rich snippet for those places which suck...