The other day, I wrote a quick blogpost about deceptive Facebook ads in my newsfeed. The ad was showing Clay Matthews being accused of using performance enhancement supplements, while he is probably not even doing this. The next day I published this article, I saw a referral coming in from Bing… Low and behold. It even had the referring keyword in my analytics reported:
Interested if my blog post was already ranking in Bing, I quickly clicked on the link, and did a search for “Clay Matthews Suspended” on Bing. And right there, just below the top results, there was a Twitter box integrated in the SERPs.
It seems like Bing has chosen for a slightly different approach to integrate Twitter in their SERP’s than Google. I actually like this approach. Instead of showing the last tweets on a topic, Bing choses the trending source of the information on Twitter. In this case was my post, which was shared by a couple of my online friends.
Begs the question how easy this is to gain some extra exposure for tour content from Bing.
Would love to hear from you how you would use this, drop a note in the comments below…
Why is the referral from bing if the link was actually on twitter? Don’t people have first to go through that step?
@Matt, I was surprised too, but it shows that Bing is integrating a direct link to the source of the content which is trending on Twitter. This is why I’m wondering if you could easily get a lot more traffic directly from Bing, through Twitter…
That is, if Bing is able to send any meaningful amounts of traffic.
What else was interesting, is that the keyword is in the referral, where from the normal search rankings, these are stripped and