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Next Big Project

by Dennis Goedegebuure Leave a Comment

One of the best career advices I ever got was the question: Are you adding new projects to your resume on a 6 month interval basis you can call as career changing? With today’s announcement of Bitdefender‘s partnership with Scuderia Ferrari F1 team, not only a dream comes true, also the end of a long […]

Filed Under: My Work, Uncategorized

Are you sure about your security online?

by Dennis Goedegebuure Leave a Comment

Ever since my mother was scammed on WhatsApp through a social engineering hack, I have an increased interest in everything around cyber security and how it is impacting the daily life of normal people not working in technology. Here is a fascinating story behind the ransomware attacks lately published on the WashingtonPost (paywall alert). Although […]

Filed Under: Internet

Google Knowledge Graph slower updates than Snippet

by Dennis Goedegebuure Leave a Comment

Google is super fast these days updating the SERPs. The sad news of John Glenn (RIP) passing has already been updated on Wikipedia and reflected in the SERP’s. However, the knowledge graph box on the right side, also based on Wikipedia, is not reflecting the changes on the John Glenn Wikipedia page. As you can see from […]

Filed Under: SEO

Mix Lolcats with eCommerce and Branding

by Dennis Goedegebuure Leave a Comment

I saw a tweet today, which was pretty great. Mix Lolcats with a branded box, and you have the chance to get an influx of brand impressions when the tweet goes viral. Is this a turning point for the Fanatics brand to go even more mainstream, having a Fanatics branded box as a supporting subject […]

Filed Under: Internet

Google Answer Box Impact on SERP’s

by Dennis Goedegebuure 1 Comment

You might ask yourself, where are the organic results on this Google Search Result? Even when you’re first in the organic results, you actually are not anymore, as Google puts a pretty large answer box in between the advertisement on top and the first result. Anybody an idea how I can trigger this box? On […]

Filed Under: SEO

Cubs vs Indians in 2016 World Series

by Dennis Goedegebuure Leave a Comment

While I’m watching the World Series of Baseball for the last couple of nights between the Chicago Cubs & the Cleveland Indians, I can’t help my mind to wonder off to my teenage years when I had the movie Major League on VHS tape. I watched that movie so many times, that the characters from […]

Filed Under: My Work

This is why I’m OBSESSED with Ernie Banks Chicago Cubs Google Rankings

by Dennis Goedegebuure Leave a Comment

Last year, while visiting the Fanatics Authentic show in Chicago, I almost shelled out $250 for a signed Ernie Banks jersey (here is an Ernie Banks signed jersey from Sportsmemorabilia.com for $399.95 in a fancy frame). The price was a little too steep for my liking, especially as the jersey was not framed. See the picture […]

Filed Under: My Work

Search insight; chicago bears gsh patch

by Dennis Goedegebuure Leave a Comment

What does GSH stand for on Chicago Bears uniform Is a question I found in the analytics for the Chicago Bears Jersey evolution post we published on the WeAreFanatics blog. As I didn’t grow up in the US, and started to love NFL football through airing of the games on Eurosport, I never learned what […]

Filed Under: My Work

End of #SummerOfDennis with a new @Fanatics Office & Brand Campaign

by Dennis Goedegebuure Leave a Comment

With the return of the family last week, the #SummerOfDennis has come to an end. And although I did make a to do list with projects to accomplish in the time they were in The Netherlands, only a small number of the items got done. But I don’t even feel bad about it, although I […]

Filed Under: My Work

Second Page Poaching and Technical SEO at Scale

by Dennis Goedegebuure 12 Comments

Like so many of my peers in the SEO community, I read an article on Technical SEO on SearchEngineLand and was immediately disappointed this article even made it through the quality control of their editorial team. The article was so full of nonsense and bad advice for non-SEO experts. Luckily a lot of SEO’s expressed […]

Filed Under: SEO

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