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Next Big Project

by Dennis Goedegebuure Leave a Comment

One of the best career advices I ever got was the question: Are you adding new projects to your resume on a 6 month interval basis you can call as career changing? With today’s announcement of Bitdefender‘s partnership with Scuderia Ferrari F1 team, not only a dream comes true, also the end of a long […]

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Cubs vs Indians in 2016 World Series

by Dennis Goedegebuure Leave a Comment

While I’m watching the World Series of Baseball for the last couple of nights between the Chicago Cubs & the Cleveland Indians, I can’t help my mind to wonder off to my teenage years when I had the movie Major League on VHS tape. I watched that movie so many times, that the characters from […]

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This is why I’m OBSESSED with Ernie Banks Chicago Cubs Google Rankings

by Dennis Goedegebuure Leave a Comment

Last year, while visiting the Fanatics Authentic show in Chicago, I almost shelled out $250 for a signed Ernie Banks jersey (here is an Ernie Banks signed jersey from Sportsmemorabilia.com for $399.95 in a fancy frame). The price was a little too steep for my liking, especially as the jersey was not framed. See the picture […]

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Search insight; chicago bears gsh patch

by Dennis Goedegebuure Leave a Comment

What does GSH stand for on Chicago Bears uniform Is a question I found in the analytics for the Chicago Bears Jersey evolution post we published on the WeAreFanatics blog. As I didn’t grow up in the US, and started to love NFL football through airing of the games on Eurosport, I never learned what […]

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End of #SummerOfDennis with a new @Fanatics Office & Brand Campaign

by Dennis Goedegebuure Leave a Comment

With the return of the family last week, the #SummerOfDennis has come to an end. And although I did make a to do list with projects to accomplish in the time they were in The Netherlands, only a small number of the items got done. But I don’t even feel bad about it, although I […]

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Warriors Out-Tweet Thunder

by Dennis Goedegebuure Leave a Comment

Right after Game 6 in the NBA playoffs Western conference, where the Golden State Warriors tied the series with the Oklahoma City Thunder, Dubnation fans out-tweeted the fans of the Thunder 2:1! Here at Fanatics, I’m always searching for new ways to create the Presence Content layer in the Content-Brand Pyramid framework I’ve been working […]

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Competing with Yourself, Do You Have What It Takes?

by Dennis Goedegebuure Leave a Comment

Oh the irony. I’m competing with my own SEO strategies from years ago. When I was working at eBay, creating lasting strategies to bring mountains of free SEO traffic to the platform, across multiple categories, I could never imagine I would curse the success I’ve had as I would be competing with my own strategies. […]

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Leaving @Airbnb, Joining @Fanatics – Oh My!

by Dennis Goedegebuure Leave a Comment

The year 2015 begins with a lot of change, something I’m quite familiar with since I’ve done major changes all at once in the past; i.e. in 2006 I met Fiona, moved to the US to take on a new job, got married and had a beautiful daughter. Yes, I like to shake things up sometimes! […]

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Top 7 Projects for 2014 – Annual Performance Self Review

by Dennis Goedegebuure Leave a Comment

At the end of every year, normally your company expects you to write up a self review on your work and performance. While re-reading this wonderful post on how to hack your annual self-review by my buddy Jonathon I got inspired to take this self review thing one step further. This time I decided to […]

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Wall and Chain – Berlin Wall Campaign Best Work in my Career

by Dennis Goedegebuure Leave a Comment

The story was submitted by Catherine, the daughter of Jorg, a couple of years back. It was emailed directly to the european director for Airbnb, and made its way pretty fast to the executive staff. The story was used multiple times already in speeches or in other interviews. So the story was not new.  Making […]

Filed Under: My Work

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