I stumbled upon the site blogactionday, through the GlobalVoicesOnline project. On October 15, Blogactionday is organizing a global awareness campaign for the third time. This year the topic is global awareness of climate change.
So on October 15, the bloggers that have submitted their participation, will write about their experience and view on climate change. This needs to encourage people to think about the climate changes that are being seen around the world, build awareness for the climate change, and hopefully have people make different decisions.
Thousands of bloggers already registered as participants. Collectively they reach millions of readers. Off course there will be double counting. This means free publicity for a good cause which is very important.