Yesterday I spoke at the EVO conference in Park City. The conference is focused on the evolution of women in social media. I was invited to speak at the conference because of my SEO workshop I did last year for the eBay blogger ambassadors. Rachael Herrsher from Todaysmama.com is one of the people who started EVO, and was at eBay.
It was the first time I did such a long session on SEO. Don’t get me wrong, I can talk for hours, maybe even days about the subject, however, doing a workshop for 3 hours also meant I would need material to fill the time. Based on the opening night, I spent the whole morning prior to my workshop creating new slides. The opening Ignite speakers really raised the bar, where I found myself short of great materials. Getting up at 5 am to put more together was hard, but I finalized a 130 page deck. (will later be added to this post!)
All the resources I used in the presentation can be found down here, for easy reference for the attendees and anybody else who is interested.
2 Most Important Aspects for SEO
- Discovery; If your content cannot be discovered or extracted by the search engine crawlers, you will not get any Search Engine Traffic.
- Relevancy; If your content is not relevant to the searchers users are looking for, your website will not rank high in the search engines.
Tactics to Improve SEO ranking aspects
Below you will find the screenshot of the framework I used in my presentation of the tactics how you can improve the SEO for your site. These make a nice acronym: LUMPS
- Links; Internal and External Links
- Meta Tags; Page title & Meta Description
- Page Content & Elements
- SEO for WordPress by Yoast; WordPress SEO is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview that helps you optimize your page titles, meta descriptions and keywords to XML sitemaps, and loads of optimization options in between.
- SEO Smart Links; SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.
- SEO Slugs; SEO Slugs plugin strips common words like “what”, “you” or “can” out of your post slug to make it more search engine friendly
- WordPress Redirect plugin; Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.
Other WordPress plugins I use on my site, which were not featured in my presentation:
- Dagon html sitemap generator; This plugin creates a sitemap for your WordPress powered site. This is not just another XML sitemap plugin, but rather a true sitemap generator which is highly customizable from its own options page in the WordPress admin panel. Here is my sitemap
- Enhanced WordPress contact form; You can simply set up a contact form on your blog using this plugin.
- Google Analytics for WordPress; Google Analytics for WordPress is the most complete Google Analytics plugin for WordPress. Of course, you could just copy the tracking code into your theme and be done with it, but then you’d miss a whole lot of features that this plugin has to offer you. All the extra data this plugin can add to your tracking is what makes Google Analytics for WordPress into the most powerful tracking tool you’ve ever seen.
- Simple Taxonomies; This plugin allows you to add taxonomies just by giving them a name in the backend. It then creates the taxonomy for you, provides a widget you can use to display a “taxonomy cloud” or a list of all the stuff in there, and it allows you to show the taxonomy contents at the end of posts and excerpts as well.
- WP-Cache; WP-Cache is an extremely efficient WordPress page caching system to make your site much faster and responsive. It works by caching Worpress pages and storing them in a static file for serving future requests directly from the file rather than loading and compiling the whole PHP code and then building the page from the database. WP-Cache allows to serve hundred of times more pages per second, and to reduce the response time from several tenths of seconds to less than a millisecond.
- WordPress Compression; This plugin allows your WordPress blog to output pages compressed in gzip format if a browser supports compression.
- Cache Images; Cache Images is a plugin that gives users option to sideload images that are hosted on other domains to their own site. Sideloaded images are added to WordPress media library so you can use all tools related to images that you can use with images uploaded through WordPress. Image will be added as an attachment of first post where it is found, and every post where original URL is occurring will be updated with new URL. User can select from which domains to sideload images, including Blogger’s domains.
- WP-DBmanager; Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up, optimizing and repairing of database.
- Thesis OpenHook, if you are using Thesis as your theme, I can highly recommend the Thesis OpenHook plugin for extra functionality and flexibility
- Genesis Simple Hooks, if you are using the Genesis framework as your theme, I can highly recommend this plugin for extra functionality and flexibility
- SEOmoz SEO ranking factors
- The Purple Cow by Seth Godin
- Eyetracking heatmap research
- The Long Tail of Keywords
Tools for researching the links on your website
Tools for Analytics, keyword research and free site metrics
Guidelines from the Search Engines
- Google Webmaster Guidelines
- Bing Search Engine Optimization
- Yahoo search quality guidelines
- Google + FAQ
The highlights of the Google Webmaster Guidelines which were displayed in the slides are:
What To Do
What To Avoid
Blog Posts featured in my presentation
- Long Exposure Photography
- The day 250,000 people showed up at my blog
- Sydney at Night
- Why Twitter will go mainstream in 2009
- Where is the Wireless Switch on a Dell Latitude E4300
- StumbleUpon drives more US web traffic than Facebook
- The traffic impact of Facebook social plugins on my cocktail site
- Google Plus is the Big Bang
- Google CEO ties bonuses to social success
- How to use Google Analytics to look for 404-errors on your site
- Best WordPress Hosting
Where you can find me
The slides are included below here: