We have seen it before, a brand which commits brand suicide on social media by reacting insensitive or just plain stupid. What usually happens, is that the brand fires the social media agency, posts an apology and is done with it. But have you ever seen a partner of a large brand commit murder on […]
LRR Sign of the Times in SEO
LRR stands for Link Removal Request, and some site owners are going apeshit about how they need to clean up their link profile. Personally I got one LRR so far, on a link which was completely editorial, so I didn’t complied. The company did use some questionable tactics to get backlinks for a competitive vertical […]
Avoid 1 Star Reviews in SERP: Dynamic Schema integration
I stumbled on this Yelp snippet the other day. Normally you would expect to see rich snippets increase the click through rate of your result, but in this case, I doubt it. What if Yelp would be smart with Rich Snippet optimization and take it one step further. Dynamically implement the schema code based on […]
Google Local Reviews
So this is how Google is trying to get more people familiar with their local business reviews product, and compete with Yelp; at popular events for the San Francisco Hipsters you might see a team hired by Google trying to convince people to try out the product. They actually expect you to review a couple […]
Penguin Updates, Bring IT ON
With a lot of chatter on Twitter, it’s probably safe to say that we are on track to see a large update hitting the search results just in time for the annual SMX Advanced in Seattle (from the chatter, it’s most likely going to be a Penguin update). Like clockwork, Google gives the SEO’s something […]
Planning a Content Marketing with In-Page Analytics?
With the launch of a new city in the Neighborhood project, Los Angeles, Airbnb just launched the largest number of city Neighborhoods so far, 61. I really enjoyed day dreaming with the great pictures of Neighborhoods like Malibu, Santa Monica, Venice or Hollywood. Maybe one day we will have the chance to move and live in Los Angeles, which has always been a secret […]
Airbnb Blog Running on WordPress, Genesis & Websynthesis
With Posterous closing, a race started a couple of weeks ago to move the Airbnb blogs from Posterous to WordPress. Lucky me, I have a number of years experience with WordPress, and more lucky me, I know people who even have more experience with WordPress and WordPress hosting. The Airbnb blogs are now running on […]
#TornadoWeek Hashtag Pushing
Check out this creative way of getting people to engage with your brand on Twitter. The Weather channel is having their Tornado week. And now you can make the interns suffer from high winds. The only thing you would need to do, is tweet with the hashtag #tornadoweek in your tweet I can’t wait for […]
Always Be Linking, Especially with Students
One thing I’m trying to learn fast, as this is a big black spot in my SEO skillset; Link Building. First rule of Link Building: ABL Always Be Linking ABL Tweet this quote: Tweet Take up every opportunity to gain a true endorsement in the form of a link. And what better opportunity to get […]
Instagram SEO, This is How You Boost SEO Traffic Through Instagram
Say what Instagram SEO?, Yes you can use Instagram to boost your SEO traffic. However, not in the traditional way of boosting your SEO rankings or visibility, but in a much smarter way; boost the search volume of your #1 rankings! Let me explain; If you like this, why not Tweet this post Tweet I’m […]
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