LRR Sign of the Times in SEO

LRR stands for Link Removal Request, and some site owners are going apeshit about how they need to clean up their link profile. Personally I got one LRR so far, on a link which was completely editorial, so I didn't complied. The company did use some questionable tactics to get backlinks for a competitive vertical around voucher coupons...

As an SEO, I know how to handle these requests. Either you fight it, and get your site reported in the link disavow tool, which could have a negative side effect later on. Or you just remove the link, and be done with it. But what if you are not an SEO, and you run a successful blogger network, which has been the target for spammy guest bloggers who are trying to take advantage of your authoritative website to get direct match anchor text inserted in the guest blogger profile bio! Yes, that's been happening at a large scale, and now those companies are trying to clean up their act. I guess it was just a matter of time to see these kind of pages pop-up on websites from real businesses...

Link Removal Request confirmation page