With my new found love for tree houses, I just found myself a new favorite query to check out changes in the search results. Where I used to try stuff like Canon Digital Camera or Diaper Bag to stay aware of the latest changes in e-commerce SERP’s, I now want to know what’s happening in the latest adventure and vacation rental space. And what better to close off the week with some great rich snippets on Airbnb tree houses at the top of the Google Search results;
Given that Google has automatic IP targeting, I know I see the most relevant results for my area. No wonder the list with San Francisco tree houses is ranking so high, with the other two tree houses around it, one just outside of San Francisco, and one tree house right here in San Francisco, in The Mission. So as curious as I would be, I was wondering if I would see the same results as somebody with the location set to New York. See screenshot below; Yep, as the location is included in the query, we see the same listings from Airbnb at the top of the search results.
Now let’s see how my posse in Amsterdam sees this specific search in their version of Google.com. Let’s see if we can change the location to Amsterdam… Nope, on Google.com, you can only set your location to places within the US zip code system..
So what would happen if you would exclude the keyword “San Francisco” from the query? We don’t see any Airbnb tree houses anymore for the people in New York. WTF, why can’t the folks in the Big Apple enjoy an adventurous night in a tree house? Time to get some tree houses build in Central Park…
Doing that exact same search with the location set to San Francisco, the Treehouse above San Francisco, which is the one I stayed at in January, pop-ups again on #2 for me, with the rich video snippet. I can live with that! Just would love to see more tree houses on Airbnb in general, as I made a promise to the kids to go to a different tree house every year…! Time to work on a better ranking for our wishlist of tree houses.