Based on a post from MG Siegler, in which he describes the practice of posting images with text on Twitter, I wondered how my tweets with embedded images did in terms of engagement. A quick check with Twitter analytics gave me two interesting data points of last week tweets; One tweet got a massive engagement rate according to Twitter analytics. Normal tweets I post most of the time get around than 3-4% engagement rates, outliers are scoring up to 10%! This one got a whopping 17.5% in the first 24 hours!
A couple of things…
- The tweet was posted on a Sunday, as I shaved my head that day, this might have limited the number of people who saw my tweet! Overall, the number of impressions this tweet got was around 40% lower than tweets I post during the work week.
- It had an embedded picture of my freshly shaved head, however the picture was cropped as it was showing a criminal in it. A large number of the engagements came from people who clicked to see the full image
- The engagement could be higher than my average, just because I have a lot of followers who know me. Shaving my head was a first, so it could be the engagement was just off the charts because they wanted to see my bald head.
- All of the engagements were organic. I did not pay for any of the engagements.
Funny enough, a tweet from a week later, during Stormageddon here in San Francisco, actually received almost as high engagement as shaved head tweet. This one was a picture from Sharknado, a couple of sharks swimming in the basement of a shopping center. Obviously this was a test to see what kind of engagement I could score on said tweet. Pff what do you think, sharks swimming in the streets of San Francisco…
With these detailed Twitter analytics, it’s becoming easier to start optimizing for engagement on your tweets. More visuals, less boring content!Twitter Engagement Testing > Are you using images for maximum impact?
Let me know what your engagement looks like on your tweets, would love to hear!