Is the Victorinox Swiss Army Knife related to a Watch?

Doing some research at some popular products from when I was a teenager is always fun. You can dream back to those times, and at the same time see which products are still in demand or which brands are just lasting forever. And who didn’t want to have a real Victorinox Swiss Army Knife when you were younger?

So I was very surprised to see all Victorinox watches as related products being displayed next to the Wonder wheel when you search for Victorinox Swiss Army Knife. See screenshot below.

image

Makes you wonder why these watches are shown here or what triggered these to be displayed. Non of the related searches of Victorinox Swiss Army Knife in the wonder Wheel are actually watches…

image

If you search for the query Victorinox Swiss Army Knife on Google products, you will see that there are plenty of knifes for sale available.

image

I guess the highest bidder is able to show somewhat unrelated products next to the Wonder  Wheel related searches. As long as you just show the same brand, but a different product, the quality score won’t be too much effected.