Universal Search Real Estate

The Universal Search roll out on Google is taking its toll on one of my rankings. On Google.nl ranking for a keyword like San Francisco can bring you quite some traffic when the time is there for people to do their summer vacation research.

I used to rank pretty well, #3/4 for the keyword San Francisco, but now days it's getting harder and harder to squeeze a good ranking out of your site. Reason: Google Universal Search onramp.

In the image below you can see the real estate taken up by Google Universal Search. WOW.

image

My site fell all the way down to the second half of the page, below the fold. It's still #5, and #2 real Dutch site in the results set, but still... What are all those pictures doing there?

I better get my site higher up there before January or February, when the information phase for the summer holiday starts...