Dolphini Networks is now using their Twitter account URL in their Adsense campaign as landing page.
This is something new I have never seen before...
I ask myself, what is the objective of the campaign? Is Dolphini after more followers on Twitter? Are they looking for direct click through's on the link in their Bio?
I have to say, it's a daring move. But then again, if Dolphini manages to connect with a great number of people, ad value to their connection by showing how they can be of big service, and through this new connection get loyal customers, it might be worth the investment.
A new trend maybe...?