#TornadoWeek Hashtag Pushing

Check out this creative way of getting people to engage with your brand on Twitter.
The Weather channel is having their Tornado week.
And now you can make the interns suffer from high winds.
The only thing you would need to do, is tweet with the hashtag #tornadoweek in your tweet
I can't wait for Shark week... But then again, that would entail the interns of Animal Channel
Check out the site on the Weather channel. Can we call this: Tornado Week Intern Blow Out
Tornado Week Intern Blow Out
From the site:
Our Weather Channel interns got so excited about Tornado Week they wanted to recreate a Twitter powered Tornado in our office - so we did, and sat them right in the middle of it! Now you are in control of the winds. Every public mention of#TornadoWeek on Twitter raises the scale and boosts the winds. You can even Tweet at the interns using the @TornadoWeekhandle. Hit 1,000,000 mentions and we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel offices!