After following my friend and ex-colleague Alex presenting on Facebook Ads on the Affiliate Summit through Twitter, I though I might give the Facebook Ads a try myself. As Alex mentioned, Europe has got some virgin waters laying ready to be explored by smart Internet marketers. Thank god they have not showed up yet, as I can try to learn that Shit comfortably without being priced out of the market.
Signing up for the Facebook Ad program is a breeze, easy & fast. The only problem; in The Netherlands Facebook is a far second or even third when it comes to social networks. A Local player called Hyves has got around 70% of the Internet population signed up and hooked to the drugs that is called Hyves (read here all about Hyves in Businessweek).
With Valentines day coming up, I thought I should do something around this in my Ad. Flowers always are being bought by men at the latest moment just to make the GF/wife happy enough that they get lucky.
I'm targeting men age 22 and older who are interested in women and are single, in a relationship, engaged, or married in the Netherlands who like Flowers or Valentine.
Unfortunately, with the ad targeting I set up, the group that I'm targeting is fewer than 20 people.
I have to say, the Facebook platform is pretty slick when it comes to reports, and I can see the hand and thinking of Alex in the decisions that have been made . He is an all star Affiliate champion, and very smart guy!
The report can be segmented by:
- Advertising performance
- Responder demographics
- responder profile
With a summary on campaign or Ad level.
Unfortunately I'm still waiting for my first click. I just had 6 impressions, so I cannot really say anything about the success of the Ad platform. Even on another Ad that I set up around travel to San Francisco, I had 800 impressions but no clicks. I guess I will have to beef up that Ad with a picture.
All in all, an interesting learning experience on the Facebook Ad platform. I hope they will grow their network in The Netherlands, so that I can test more on there.
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Dennis – who has written 402 posts on The Next Corner.
I'm spending most of my time online doing SEO or other forms of traffic acquisition for websites. DennisG, blogging since 2006 in Dutch on TheNextCorner in Dutch. Pictures can be found at Digital pictures by DennisG.
