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Target fine print on prices

by Dennis Goedegebuure Leave a Comment

Have you ever compared the large package of a product versus the smaller one? The larger is cheaper because of volume discount, right? To wake you up from the dream, let me introduce to you a website that publishes just about that aspect… The price increase for a larger package or other misleading advertising tricks: Mouseprint.org.

As I love to read their examples, I found one myself the other day: at the Target, the large container of Cascade tablets is $12.49 for 60 tablets. The small bag, containing 20 tablets, is $3.99. So for 3 small baggies containing 60 tablets, you would have to pay $11.97. Nice…

cascade-small-print

Filed Under: Marketing Tagged With: Target

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