Sometimes you learn more about SEO, other times you learn a little. Today, with the launch of Android KitKat, the Search results (SERP’s) for the search term KitKat changed significantly in a short time. Based on some comments online from a former search quality engineer, after I posted the screenshot of the Android/KitKat page ranking #2, we can determine QDF (QDF = Quality Deserves Freshness) can trump page authority for high volume searches with news trending. So how can you dominate search? Own the SERP’s!
Here is the old SERP for the search term KitKat. Where the timeframe for the pages ranked was changed using the Search Tools. Data range: 8/1/2000 – 8/31/2013, to make sure we include all the published content on KitKat for the last 13 years prior to today!
Now, based on today’s news; the announcement of the partnership between Nestle’s KitKat and Google’s Android, the search results for KitKat look much different. What is interesting is that the knowledge graph box is showing on the right side of the results in the latest results, while it is not showing in the results set when you change the timeframe.
What have you learned in SEO world today? What have you seen in the SERP’s? How can you dominate search? Own the SERP’s! Literally