Comparing data in the new- and old Google Search Console, I stumbled on a discrepancy in the data. It appears the data in the new search console is one day off. While doing research on the blog posts which are evergreen content to build up the Presence content for the Fanatics blog, I found this issue. Here is an example, if you ever wondered what the GSH patch stands for on the Chicago Bears uniform stands for, we have you covered. The blog posts on the WeAreFanatics blog ranks #1 on this query, although Wikipedia and related searches get preferential treatment!
You would assume the search volume for this query, and all other related queries, spike on the day the Chicago Bears are playing. Checking in on the search data in the new search console, this assumption seems true, however, the dates are one day off from when the Chicago Bears were playing. (In this example the Bears played on Sunday 12/31, not on Saturday 12/30) This doesn’t make sense to me, and something tells me this data is wrong. Why would Chicago Bears fans start searching for what the GSH patch stands for a day before the actual games?
Checking the same data in the old Google Search Console, you can see this same data is reported a day later, which matches the assumption of query volume around game specific searches on the day the team is playing a game is spiking.
Is this a feature or a bug? You better watch out planning any campaigns on seasonal data you get from Google Search Console. You might be missing the day by just 24 hours!