OMG I Joined AirBnB

OMG, just like that, I switched jobs! Just after 14 months I'm moving from Geeknet, to AirBnB to head up their Global SEO efforts.

Vacation rentals, private rooms, sublets by the night - Accommodations on Airbnb

New Adventures Begin

With my departure from eBay last year, after almost 10 years, I got the chance to see different companies from up close. Geeknet was somewhat familiar territory, as I was hired by a former VP of eBay, who had just joined Geeknet as the CEO. Although the industry Geeknet was focussed on was completely different than eBay, I was able to bring significant value to the company through the SEO program. What can you expect if you work with sites like Slashdot & SourceForge.

Already before the sale of Geeknet Media assets to Dice Holding, I realized I would like to work in a company or product focussed directly at the end user. Geeknet was too focussed on Advertising products for me. I would like to market a product directly to the consumer who will make the decision and benefit from the product, rather than market to advertisers who will spend money to market to their consumers.

AirBnB, My Passion Is Travel, Photography and SEO

For those not familiar with AirBnB, I sorted a couple of interesting articles for you to read:

The company has values and design principles close to my passions; Travel, Photography and Internet. Just look through some of the listings on AirBnB, you could stay in a English castle or in this 1sq meter house in Berlin for just $13. Check the top 40 coolest places on AirBnB. With AirBnB growing really fast, and with multiple referrals, the deal was closed faster than I initially expected and the decision to join a startup was not that difficult. Just ask yourself, who doesn't want to work in such a cool office space...Check this virtual office tour of the AirBnB office ein San Francisco.
AirBnB office in San Francisco

Every meeting room at the AirBnB office resembles a real listing on the site which you could rent for a couple of days. See the picture here on the right, which is a room from one listing in New York. Source: Beautiful Spaces Matter.

Based on the last couple of posts here, you can see that I take this move really seriously. Changing the way I work, getting up early and focus, turning myself into a hipster, cutting all my hear in the process, probably makes me the right person to kick some butt in this new role and accelerate the rocket ship which is called AirBnB. More to come..

As always I like to build close relationships with my readers, so I like to hear what you think of this move. Feel free to comment below here...

How To Become a San Francisco Hipster

A couple of weeks ago I made some radical changes. I shaved my head with an electric hair clipper and for fun I groomed my unshaved face with a moustache. I could only do this because my family was still spending time back in The Netherlands. The first time my daughter saw me on Skype, she started crying. She had never seen me without the longer hair, so she was in total shock. My son picked up scissors in the weeks after, and wanted to cut his own hair, just like daddy did... Bad example for the kids!

Shocking People Hipster Style

Dennis San Francisco HipsterSince I moved to the US in 2006, I've always had the long hair Euro trash style. I build a large network in my industry, SEO, through visiting conferences, and everybody always knew me with the long hair. So for a party by BlueGlass during SES San Francisco, I planned to shock people with the new look. So searching online, I found how to become a Hipster...

How to Become a Hipster

A couple of short bullets on how to become a hipster:

  • Grooming, hair style and facial hair in a particular way... Check
  • Big, trendy glasses... Check
  • Fashion Style, I can pull an outfit out of my closet, how about some White Corderounds by Betabrand...Check

The result is quite interesting..

How Did I Do..?

So now I would like to get your feedback, how did I do as a real Sean Francisco Hipster? And if you were at the BlueGlass drinks at the Clift Hotel, were you shocked..?

Hip, I’m on my Way

After making some changes to my hair, and off course the way I approach projects, work and most important my family, I'm well on my way to become Hip. What do you think..? Later this week, more news around this!

Let me know below in the comments what you think..?

Hipster, I'm on my way..!

How to Build Relationships

There has been a lot written on how to build relationships with friends in your industry and keep up with your network. I won't go deep into this too much. I try to keep up with my ever growing network of people I know, and like, through social networks. Twitter & Facebook are my preferred ways to go here. However I just made a little pledge I will be more focussed on my family,  work and my projects. So how to keep track of my search friends..? Better than keeping up online, is meeting in person. Even if it's just for a couple of minutes to chat. Get some face time in!

It's The Small Things

So, when I heard from Bas Van Den Beld, founder of State of Search, was coming to San Francisco to attend and be on a panel at Search Engine Strategies (SESSF), I didn't hesitate. I fired up Facebook and sent a message to Bas:

Me: "Hey Bas, I see you are coming to San Francisco for SES. Want me to pick you up from the airport?"

Bas: "Wow, I don't say no to such an offer!"

So today, I picked up Bas, and got more 1:1 face time catching up with him while driving from SFO to his hotel, than I would be able to while he would be bussy at the search conference, and where a lot of people would be listening to our conversations. Although Bas and I can always switch back to speaking Dutch, although I have to say, it's like I have trouble explaining myself when we talk search in my mother tongue.

This is how I like to build my relationships. More personal, better conversations and deeper understanding what the future will bring. Building relationships through Face-2-Face meetings builds a stronger network than through Facebook, Twitter or LinkedIn. These are tools which can be used to check in with your network, but do not build any of the relationships.

PH-BFH KLM Asia - City of HongKong

And while I was early, it gave me the opportunity to shoot some pictures of the KL605 landing at SFO. (click on the picture for the large size)

KLM PH-BFH Boeing 747-406(M) landing at San Francisco International Airport (SFO). Flight KL605

KLM PH-BFH Boeing 747-406(M) landing at San Francisco International Airport (SFO). Flight KL605

KLM PH-BFH Boeing 747-406(M) landing at San Francisco International Airport (SFO). Flight KL605

Looking forward to the rest of the week, catching up with people in town for SES. Personally, I'm not going to the conference, as I'm too busy with some projects at work, and my own. However, I will make time for some face time with my favorite search friends!