PrimeHangout Let’s Beat Facebook

Saw this billboard this week, and I was just surprised. What are they thinking..? As I was reading, I was thinking:

Facebook #1, huh? I dare you to check out www.PrimeHangout.com. Let the competition begin

Let's beat Facebook

With more than 1 billion active members, and a market value of more than $100 billion, who in their right minds would think they can beat Facebook? As it's posted on the site; Prime Hangout is social media with artificial intelligence! The future is here.

Check out the video with the CEO of Prime Hangout, and determine for yourself if there is artificial intelligence in this social media network.

 Here is what the site looks like.

PrimeHangout screenshot

So, what do you think? Does PrimeHangout has a chance to beat Facebook? Even just taking 5% of market share could be profitable, so if they can't beat Facebook, could Primehangout capture 1-5% of market share from Facebook..?