For some time, we SEO's have known Google Webmaster Central query data is not always accurate. Ian Lurie even called it worthless. Still I look at the data once in a while to find good opportunities or small wins. For the last couple of weeks, I've … [Read more]
Localized Sitelinks for Brand Query Airbnb
After last weeks post about the local tree houses in the Google SERP's, I came across the local sitelinks for our brand term (thanks to my neighbor colleague who was asking about the difference between the paid and organic sitelinks). When I do a … [Read more]
Google as your Personal Assistant and New Revenue Optimization
For a long time, I've been thinking in what a company like Google could morph into. Just think about what you could do with the assets they have, large data centers for data storage/processing. The most visited websites in the world, the most popular … [Read more]
Pinterest Lego Board
As our Airbnb office is in the same block as the Pinterest office, and a former colleague of mine started working there just recently, it's fairly easy to pop-in and check out their office. Happy to report the Pinterest office is like their product, … [Read more]
How I Use @Pocket @Buffer & @IFTTT to Make My Social Sharing Efficient
How are you sharing great content online with people on Facebook, Google+ or Twitter? Automatic sharing through social media can be annoying for your followers IF you don't curate what goes on your feed. First off, I hate the rapid fire sharing some … [Read more]
The Hypocrisy of Google. Don’t be Evil? Don’t Believe the Hype
Is it just me, or do we see more and more blog posts being published questioning the good, the bad and the evil of Google? Where the Mountain View search company has been a long time darling for so many, where they couldn't do any evil, I see more … [Read more]
Local Tree House SERP’s
With my new found love for tree houses, I just found myself a new favorite query to check out changes in the search results. Where I used to try stuff like Canon Digital Camera or Diaper Bag to stay aware of the latest changes in e-commerce SERP's, I … [Read more]
In Post Tweet Buttons; Top or Bottom
I always wondered when people are inclined to share my posts here with their followers on Twitter. Is that right after the first paragraph or is it after reading the whole piece. Now, I don't believe my writing is that inspiring that a lot of people … [Read more]
@Buzzfeed Commits Social Media Murder on @VirginMobileUSA Brand
We have seen it before, a brand which commits brand suicide on social media by reacting insensitive or just plain stupid. What usually happens, is that the brand fires the social media agency, posts an apology and is done with it. But have you ever … [Read more]
Will You Work for Free?
Would you work for free? Would you spend 20 minutes on the phone with somebody you have never met, knowing they will make a good amount of money based on the conversation you had over the phone? Don't get me wrong, I'm all for helping out strangers … [Read more]
