Olympics only on NBC

With the Olympic games starting fairly soon, I was wondering where I could find the Olympics schedule of all the events, and which channel these would be broadcasted at. With the brand lockdown in London, where a number of media & bloggers has already called out the Olympics Comite a brand maffia, nothing is different for the broadcast schedule of the Olympic events on the US TV. NBC has all the rights, and protects the way people will be able to watch the games, while they sell advertisements around the sports.

On the Internet, you can find all the schedules (link), where I'm most interested in the Swimming, Field Hockey, Soccer and cycling.

Let the games begin...