If you’ve been following the news, the old is new again. At Yoastcon last week it was announced the SEO by Yoast plugin will be soon submitting all your new, updated and removed content directly to the search engines Google & Bing. These changes will be rolling out soon.
Why is this an important piece of news? For two reasons:
- It seems the old days of search engine submission is making a comeback. Not sure if that is a good thing, but we will see.
- Since discovery by following links and crawling is in-herently inefficient, the direct submission of your new content pages is a good idea
What makes it even more interesting for those SEO’s working on large sites, is that you can actually pick your highest quality pages to be the starting point for the search engines to include directly. From there, the bots will crawl and discover the rest of the content you have available.
This made me think; the value to build content hubs will increase in importance for the way search engines find new content. By submitting these hubs directly into the search engines, these become the starting point for al related content to get indexed. Internal linking between the content hub and the related content pass through relevant signals for the search engines to understand how the content is related.
I believe Yoast has called this cornerstone content in the past, I like to call it content hubs here. This can also be seen as the EPIC content or Trust & Authority content in my Content-Brand pyramid framework.
So if you are not skating where the puck is going to be, you will miss the next wave of innovation in SEO; or old ideas. Whatever you want to call it.
More coverage about Yoastcon and the new feature announcements: