You might ask yourself, where are the organic results on this Google Search Result?
Even when you’re first in the organic results, you actually are not anymore, as Google puts a pretty large answer box in between the advertisement on top and the first result. Anybody an idea how I can trigger this box?
On a mobile search result, the impact is even larger. You'll have to scroll pretty far down to find the first result, where even images are pushed in between the box and the first organic result:
If you are managing the site which is featured in the box, that can be great for your traffic, although the unordered list is taking a lot of space as well.
Putting my tin foil hat on, I can see this could be great for Google as well since the advertisement at the top of the page most probably will see an increase in click through rate. This means more advertisement revenue for Google!
What are your thoughts on this? Drop a comment...
PS> and if you might ask yourself, is Dennis traveling to Barcelona in 2017? Nope, unfortunately not. I was just checking out the rankings for an Airbnb blog post on the Barcelona Neighborhoods and where to stay.
Disclaimer; I'm long in Google & Airbnb stock