Friday night, wanted to kick it back with the busy times coming. However, this one I cannot let go..! Dan from DejanSEO published a post just now, where he exposes Google+ Ads to gain more followers. Read it here: Google+ Pushes Ads for Pages. So here is a thought...
Buy Your Way to the Top of the SERP's?
What if rankings are influenced by your authority on Google+, through the number of people who have you in their circles and their authority on the web, and you can now pump up your authority by buying ads to make people follow you. That is simply genius, as you can go out buy a bunch of followers, and dominate the search results!
Then, when you are spamming too much, Google can just dial down the visibility of your Google+ profile, while you are still paying for more followers to get the same rankings. Get out your checkbook people..!
It even gets better... What if you can target really influential people on Google+ with your ads, and pay a premium to get their attention? At that moment, Google has a money printing machine on Google+! Listen to this...
Influential people would like to stay influential, so they set up their Google+ profile to get the benefits from Author Rank. Brands would like to pay for the influential people to follow them, so they will pay more for the visibility of their ads. Now do the influencers receive any of the advertising revenue...NO! Google pockets all the advertising revenue.
Nice.. Well Played Google...!!!
Unfortunately, there is only a handful of people in the world who would understand what is actually happening here, and what implication this will have for Google Search results, the Internet and online reputation in the long run. If you have a thought, feel free to drop it in the comments below here...
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Source image: Dejanseo
About Author Rank
Proclaimed as the next best thing after sliced bread, Author Rank has made its way into the jargon of the SEO consultants; now you can actually proclaim real authority in the Google SERP's by showing a little image next to your ranking article, which would build more trust with the searcher as they might recognize you as the editor and a trusted source of information.
Especially SEO's have proclaimed Author Rank as the next big thing in SEO. If you have visited conferences in the past year, you have seen an increasing number of slides dedicated to getting your picture showing up in the SERP's through the implementation of Rel=Author on your site. (see here how to set up Rel=Author on your site) Heck, I even presented about creative ways to use the real estate next to your result to increase the click through rate on Search Marketing Expo West last year. Here is a post I wrote about it.
Here are a couple more from colleagues of mine:
Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click
More emphasis on Author Rank by Google: More Author results
Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing
AuthorRank could be more disruptive than all of the Panda updates combined
Fool SEO's for Fun & Profit
So once again, The Google has all the SEO's working for their enjoyment, fun and most of it, profit..! SEO's at agencies have been telling their clients not to miss the train on authorship, and build up their Google+ profiles to take advantage of the land grab in the SERP's. Now they can start telling their clients they will have to start paying for that authority in the forms of increased circles.. which does not even happen on their own site.. something they don't control..
Image source: Dejanseo