First Page Ranking for Hello Kitty WCT

My little experiment with the Hello Kitty Wedding Cake Topper worked, but not as I intended. Now the post on my blog is ranking on the first page for the search query: Hello Kitty Wedding Cake Topper, instead of the special Cake Topper page we hacked together.

So would you say this experiment is a FAIL ?

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PowerPoint Karaoke and Orange Shoes

For my presentation to the Kijiji Ambassadors, all successful bloggers, I was rushing to get the slides done until 5 minutes before I needed to present. Only 45 minutes to talk over the slides, but I still wasn’t sure my story line fitted. Another session of PowerPoint Karaoke. Just click the button and see what turns up on the screen.

imageMaking sure my presentation was somewhat successful, I pulled an old trick out of my sleeve; distraction. Although I did think the presentation was of value for the people in the room, my Orange shoes got enough attention that I know it was worth it to putting these on in the morning.

A number of the Bloggers present in the room tweeted about the Orange shoes, which was great to see that not only the content was received well, but also my slightly European sense of fashion got some airtime.

Some examples of the tweets:

From KijijiUS

Our visitors are big fans of @eBay SEO expert @TheNextCorner and his orange shoes! #kijiji

From AndrewRossi

Great seminar on seo from @thenextcorner. Even better shoes: http://yfrog.com/5ohepxj #kijiji

From Linseyk

Love the orange shoes. RT @ebayinkblog: @TheNextCorner present to the #kijiji Classifieds Committee on SEO. The man knows his stuff.

And apparently, the bloggers in the room liked my slides and the fact I spent the Sunday night building a deck focused on specific next steps for them. Two more Tweets I’m sharing here which talk to the fact that the eBay speakers all prepared well:

From Littletechgirl

RT @TheNextCorner: Now on TheNextCorner Doing SEO class for Mommy Bloggers http://twurl.nl/04hhfk (He is AWESOME!!)

From Onceamonthmom

I LOVE that @ebay speakers did their homework. It is CLEAR that even the speakers have read/researched our blogs. #kijiji

Once again, it was my honor to present to you all. Your sites ROCK, and I only would like I could get a little bid more time building my own sites like you all have done already. Keep up the good work!

Picture taken by Andrew Rossi at: Yfrog

Update: More Tweets and pictures rolling in...

From SuellenGermani

Loved the SEO presentation by eBay's @thenextcorner today. Fun orange shoes too! http://tweetphoto.com/15450396 #kijiji

powerpoint karaoke orange shoes

SEO class for Mom Bloggers

Sunday evening, I’m preparing a presentation on SEO for a group of “mom bloggers” who will visit the eBay campus tomorrow. While going through my slides I presented at eBay Devcon and PayPal X conference, I thought it is always a good idea to prepare your slides with the audience in mind. And boy was I happy I did that!

Off course, starting your deck on Sunday evening might be a little late for this, but fair to say, I just spent most of my weekend on the family. And with a really bad muscle pain in my back, I wasn’t looking forward to sit behind my computer to do this. But I cannot postpone it any longer…

While browsing over the sites of our guests tomorrow, the thought dawned on me… These ladies have more to teach me, than what I can tell them! They write really good content, manage wordpress blogs where some do it themselves, some hire a tech geek to maintain. All in all, they have more Twitter followers, probably drive more traffic and make more money blogging than I am! And they do all of that while taking care of a family. RESPECT!

The following bloggers will be there:

I foresee this is going to be a longer night than planned, as I definitely would like to give everything I have in my presentation tomorrow.  I hope I will provide these ladies with some useful tips and they walk away with a sense their time wasn’t wasted listening to me.

Halloween Is Comming

Three years ago, I made the following picture of Mister Penis getting lucky in the Castro in San Francisco. This guy was having a foursome on the streets of the biggest concentrated Gay community in the world, with three girls…

This guy had chosen his Halloween costume with care. He has thought about the way he would like to dress up and make a statement. This guy was dressed up as a huge cock!

This might have attracted some other folks in the area he was walking in. What do you expect when you are one large prick, walking in a Gay neighborhood? This is clearly the more Adult Halloween Costume.

Every year, I see the traffic on the blog post where I originally posted this picture go up (nice choose of words in a post containing the word penis and other synonyms several times). Unfortunately the traffic is not very targeted at the content, as it is clear from the referral keywords they were looking for something else.

Disguise Disney's Frozen Wand Girls Costume, One Size Child Disguise Disney's Frozen Wand Girls Costume, One Size Child

See Reviews For This Product

 

Description

Frozen is a 2013 American 3D computer-animated musical fantasy-comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. The film tells the story of a fearless princess who sets off on an epic journey alongside a rugged, thrill-seeking mountain man, his loyal pet reindeer and a hapless snowman to find her estranged sister, whose icy powers have inadvertently trapped the kingdom in eternal winter...

Features

  • Sparkling toy wand
  • Star with Elsa medallion
  • Official Disney Licensed Accessory
Disguise Girls Disney Frozen Elsa Deluxe Costume Disguise Girls Disney Frozen Elsa Deluxe Costume

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Description

Become the Snow Queen who exiles herself after causing eternal winter to overtake her kingdom, in this Elsa Deluxe Frozen Costume! Add glittery blue ballet flat shoes to complete the look.

Features

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  • X-Small (3T-4T) ; Small (4-6x) ; Medium (7-8)
  • Officially Licensed
Kids Disney Elsa Wand Kids Disney Elsa Wand

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Description

Your child will be trying to perform her own magic when she carries this Elsa wand from Disney's Frozen! It's topped with a beautiful blue and white snowflake and features a ribbon tied in a bow around the handle...

Features

  • This is an offically licensed item.
  • Includes one wand

Climate Change Awareness

Do you know what is going on with our climate? Where I live it has been the hottest summer in years. Right now, October 15th, it’s still very warm. In other laces of the world it’s colder than normal. Our climate is changing, we should be aware of the impact we have on the world we are living on.

Today on Blog Action Day,  a large number of blogs are writing a piece about Climate Change. All with the objective to make people aware of the changes that are happening in our climate. Read more about Blog Action Day here, and participate by writing a blog post. You still have a couple of hours!

Cease and Desist Changed My Blogging

A cease and desist letter I received today made me think about how I would like to be perceived online. Am I writing an interesting blog if I receive a cease and desist letter? That depends, but in this case, it opened up my eyes and made me change the way I want to be perceived online.

Receiving a cease and desist letter

Somewhere in April, I read about a Google employee being sued by a well known affiliate guru in the industry for trademark infringement. The case was later settled, and according to the letter the whole case was based on a misunderstanding in which the defended of the case did not had any responsibility:

Public record information disclosed in the Nebraska litigation established that the reason for the trademarked term found its way into the sponsored link was due to the error of a Google employee other than [name changed to protect the innocent]. This has been publicly confirmed by Google.

The cease and desist letter was speaking of defamatory of the reputation of the lawyer’s client. The title; claiming the client needed a new reputation as his name was being called out in numerous blog posts, was defamatory according to the lawyer.

A mistake was made. In the letter, sent through registered mail, it was written;

A print out of that posting is enclosed

No print out was enclosed. Now I’m not a lawyer, but I’m sure that I could proceed in demanding a print out, as they made a mistake not to enclose a print out.

The lawyer demands that I take down the post which; according to the cease and desist letter. has been so defamatory and libelous. I’ve been thinking about how to handle the case and what my options are. Without asking advise from a lawyer I made my decision.

My response

As I don’t think my title is defamatory and the incomplete letter, missing the print out of the posting, gives me a feeling I’m standing pretty strong in my right to post this, I’ve decided to take down the post. Reason being is simple, I think I have created crap content by writing this post, something I accused the client of this lawyer off.

The client is engaged in selling “make money fast, get rich quick” websites. I hate these sites, and I’ve written numerous times about these. Especially about the ads on Facebook or Google. As the client is not only making money with these websites, but also works for Google, I found it pretty interesting to write about. After all, Google is putting the hammer down on the Google Money Tree. Not that he is exploiting a website that is robbing people from their money, but still.

By writing this crap, I actually created more crap on the Internet. I decided today, that I don’t want to be part of the clutter and creating crap on the Internet. This cease and desist letter has changed the way I might think about writing on this blog. This cease and desist letter has changed my view on possible topic sourcing. I hope this cease and desist letter will make me a better blogger!

I’ve taken the post down and redirected the URL to this page. Not because I think the lawyer has a case against me, but simply because I don’t have the time to get distracted by these nonsense. I have much better things to do, and will not let myself be dragged into a long civil case over something that I could have prevented, even though I’m not that concerned. It’s just not worth the energy and lawyers costs!

What a reputation defenders, just send out a couple of these cease and desist letters, and most of the defamatory and libelous postings will be removed from the first page of Google. Problem in this case is, for every posting that is removed through a cease and desist letter, there are more that will pop-up from page 2 and beyond. I guess the only winner here is the lawyer, who will be sending a lot of these letters to take down postings.

Accidental Blogging Success

The blogosphere is full with people who write how to become successful in blogging. Some strike it rich, and become professional bloggers, where they give up working for a boss from 9 to 5. Being independent is something a lot of bloggers who just get starting dream off. The simple idea of planning your own time from the luxury of your own home office or in some cases even blogging from the beach is very compelling. Some bloggers make it, for others it’s the dream they keep on chasing.

In my 3 years experience of blogging I’ve seen accidental success posts from myself. With some posts you target success and hope to have written a viral post that will generate a lot of readers and might even get to be a valuable recourse for people and get repeat visitors over time. Other posts are just random notes of something I’ve experienced.

The fact that I’ve had most success with these sometimes random blogposts shows I still have a long way to learn how to write compelling content. Content that makes people want to return to my blog and become a loyal reader, because the fact is that these random success posts all have one thing in common; a high percentage of first time visitors. I doubt that these random posts are converting these first time visitors into loyal readers, let alone subscribers to my RSS feed. These random posts are so random, that nobody who is interested in these particular topics covered in the posts, are even interested in the rest of the content of my blog. Bounce rates of these successful are higher than averages of the rest of the posts, and visitors are gone before I got the chance to convert them to loyalists.

Accidental Blogging Success

I call this accidental blogging success. You have success with some blogposts you had never expected you would drive a lot of traffic to your site with. You stumble on something you can write about, quickly hack a blog post together and press the publish button. After a couple of days, the title starts to appear in your top 10 driving posts, and keeps driving traffic over time. I have a couple of examples on my own sites;

Removing a Trojan Horse

In June 2007 I wrote about my laptop being infected by a Trojan horse due to me clicking on a suspicious link. It took me a good Sunday morning to clean up my laptop. After the laptop was clean from any Trojan or virus, I wrote about how I cleaned up the computer and which tools I used.

After just a couple of months, my post appeared high in the Dutch version of Goolge on the keywords around removing a Trojan horse. From that time on, the post has been bringing in a decent amount of traffic every day. You can even see when there are problems around a new computer virus or Trojan in The Netherlands. When people are searching how to remove a Trojan horse, my traffic goes up.

Removing trojan horse

Chocolate Milk

Chocolate MilkOne day I was eating a pancake together with my old grandmother somewhere in The Netherlands. As I was having a real Dutch Chocolate Milk, the same combination I always had when I was a kid, I snapped a picture of the bottle & glass chocolate milk.

So after a while, I saw all this traffic come to my Dutch blog with some combination keywords. It appeared that the company brought a new product to the market, which was in short supply in the supermarkets. Hot Chocolate Milk through the Senseo machines was the newest hit.

While the fall was kicking in; with bad weather, rain and low temperatures, people were looking for the hot choco pads for in their Senseo machines. With my post ranking high on the keywords, the post still brings in a decent amount of traffic. The traffic follows the seasons, where I see traffic jump up especially when the temperature in The Netherlands goes south.

traffic chocolade milk

After this success, I wrote a follow up posts on where the chocolate milk hot pods are for sale. This posts almost brought in the same amount of traffic as the first chocolate milk posts, only is much more seasonal.

 image

Lost the wireless Switch on your laptop?

The only post that could become an accidental success on this blog so far is probably the post where I describe finding the wireless switch on the Dell Latitude E4300.  Apparently more people are looking for the wireless switch on the Dell laptops, and this posts has helped a dozen probably frustrated people already.

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Casual posts as Biggest Success

So as you can see, your casual posts on your blog can turn out to be your biggest success’. You can’t plan for these success’, these probably fall into your lap. So don’t plan for accidental blogging success, just ride the waves of higher traffic!

I’m interested in any other examples of accidental success.