- The tweet was posted on a Sunday, as I shaved my head that day, this might have limited the number of people who saw my tweet! Overall, the number of impressions this tweet got was around 40% lower than tweets I post during the work week.
- It had an embedded picture of my freshly shaved head, however the picture was cropped as it was showing a criminal in it. A large number of the engagements came from people who clicked to see the full image
- The engagement could be higher than my average, just because I have a lot of followers who know me. Shaving my head was a first, so it could be the engagement was just off the charts because they wanted to see my bald head.
- All of the engagements were organic. I did not pay for any of the engagements.
Vanity, my favorite sin. This is a quote from the movie: Devils Advocate. The vanity has definitely worked on me, as I've been walking on clouds for the last couple of day. Ever since one of my favorite web apps, Buffer, has put one of my posts on their list of suggested post for their Buffer community.
The reason why I'm so happy about this; simple! I creatively worked on this system to stitch webapps like Pocket, IFTTT & Buffer together, to make it easier for you to share your curated content on social media. The fact the post was liked by Buffer is a huge statement for me.
And it brought some nice traffic to my little site, which I'm not even writing so much on.
And the Buffer gift keeps on giving over the last couple of days:
Main source of traffic is Twitter, where the post have been massively retweeted. Now the URL has been tweeted over 1,000x according to Topsy:
Whenever something like this happens, I get fired up with new ideas to blog about. The automatic sharing system has so much potential, especially now that everybody on Twitter has access to the analytics. With a simple VLook up in Excel, I'm sure I can do some magic for a follow up post!
Get into the Buffer Suggestions, and expect a massive amount of traffic and Tweets of your post. You can pick up a decent amount of new followers as well on the way. Thanks @Buffer
Thanks Buffer for your support! I'm a happy paying customer, and love your service!
A number of people who I work with everyday have heard me saying this; I don't particular like Buzzfeed (yep, no linking here). The click-bait article publishing website which polluted my newsfeed on Facebook for a long time, until I blocked anymore links from Buzzfeed. So when I saw the article: BuzzFeed: An Open Letter to Ben Horowitz published by Frederic Filloux over the weekend, I said to myself, "Finally somebody invested the time to write about this!" and stood up to give the writer an applause. My favorite passage:
I spent some time trying to overcome my reluctance to BuzzFeed’s editorial content. I wanted to to convince myself that I might be wrong, that BuzzFeed could in fact embodysome version of journalism’s future. But if that’s the case, I will quickly resettle in a remote place of New Mexico or Provence.
BuzzFeed is to journalism what Geraldo is to Walter Cronkite. It sucks. It is built on meanest of readers’ instincts. These endless stream of crass listicles are an insult to the human intelligence and goodness you personify. Even Business Insider, a champion practitioner of cheap click-bait schemes, looks like The New York Review of Books compared to BuzzFeed. And don’t tell me that, by hiring a couple of “seasoned editors and writers” as the PR spin puts it, BuzzFeed will become a noble and notable contributor of information. We never saw a down/mass market product morphing into a premium media. You can delete as many posts as you wish, it won’t alter BF’s peculiar DNA.
Fact is, quality content does exist in BuzzFeed (an example here), but in the same way as a trash can contains leftovers of good food: you must go deep to find it.
Exactly how I think about Buzzfeed. Why do I think this way; well, before I blocked Buzzfeed in my Facebook newsfeed, I was confronted with two articles which made me really sad about the state of the Internet, humanity and most of all, the friends who liked it, shared it or commented on it which made these post appear in my newsfeed:
- 26 People Who Are Too Stupid For Their Own Good
- 20 People We Hope Never To See Promoted On OKCupid
Ok, the first one might be a little funny, where most of the names of the 'stupid people' were blurred. The second is just offensive. Who made the editor of this piece of garbage the coolest kid on the block to bash other people who are searching for love? And most stupid of all is Virgin Mobile, who are sponsoring this article, and position their brand next to a blog post trashing other people based on their picture...Yuk! See what it says:
OKCupid is letting users pay to promote their profiles. Let’s hope these guys don’t decide to take advantage.
Ok, so it's clear why I don't like Buzzfeed. But what peaked my interest, was what the people on HackerNews were saying about it, the place where I found this open letter to Ben Horowitz. See the post on HN here. With all the hate for SEO normally get as being a deceptive practice from the HN community, I would have expected nothing less for the Click-Bait machine, abusing and making fun of normal people to pump up their Edgerank. As I read the comments, I was surprised to read no haters comments on the low quality editorials Buzzfeed so many times is pushing;
The author is shorted sighted. I'm surprised so many people on HN following his thought patterns, because what Buzzfeed is doing is nothing short of classic disruption.
In a disruptive startup, you always start with a _worse_ product that appeals to a marginally group of users who'll fervently love you.
The demographic that's on Buzzfeed all the time, is the type who wouldn't be reading news anyways. So what if they look at cats and take quizes, and once in a while eyeball an article about Ferguson / Ukraine / ISIS that they wouldn't have done anyways. Look at http://www.buzzfeed.com/world, how many of those are linkbaits? How many are quality contents? It's not unimaginable that overtime, the (vegetable news) : (shitty news) ratio can increase....
...Why can't people accept that Buzzfeed, at its current state, isn't meant to appeal to everyone? Those who bash at Buzzfeed sound like the mindless YouTube comments on Justin Bieber's videos saying how shitty his music is. It's not for you. Don't listen to it...
Jonah Peretti figured out how to spam the web better than anyone with the Huffington Post. He also figured out how to get away with it. It's been called the veneer strategy. The idea is to take a little bit of legit content and make it look like that's the site. In reality all of your real traffic comes into your many thousands of shitty linkbait articles. This throws off Google's spam team and confuses people about what you're doing. Hopefully you sell before the house of cards comes crumbling down.
There's a reason McDonald's sells salads and it's not because they believe it's the future of fastfood. It provides cover when the idea of sickening billions with shitty food occasionally heats up. 
This is a perfect combination of every short-sighted, angry old media, and old man rant I've ever come across. I mean, to go from hating on BuzzFeed to somehow ending up on the "Africa is one single country and let's help it" trope is quite impressive.
Best article that sums up what Buzzfeed is really about, and why I believe it is incredible for the future of journalism is this piece by Felix Salmon. Basically, he makes the point that Buzzfeed is in effect a massive advertising agency, and their content efforts are all experiments to better understand how to reach younger people. They then make money off of selling that expertise to brands.
And although these comments made me think about the post which started this whole rant, it does not change my general thinking if any brand would be smart to put their name next to the pulp articles Buzzfeed is pushing online. Even if the content is improving, the Buzzfeed brand still carries their history with it, and you cannot easily shake of your history and reputation with adding more quality in the mix.
So is there more quality on Buzzfeed?
If I have blocked Buzzfeed from my Facebook newsfeed, how would I be able to know when the inflection point for the quality on Buzzfeed is? Well, I cannot block the entries of Buzzfeed on my favorite technology news aggregator: Techmeme.
And guess what, today Buzzfeed made the homepage of Techmeme with a more quality and informed article on the settlement in the Tinder sexual harassment case. Go figure. 
If the Hackernews community can have an open mind about Click-Bait articles, I guess even I can be open to some higher quality Buzzfeed Pulp!
I can't believe this was missed by all those SEO experts writing their analysis posts about the latest Google Panda update, this is Panda 4.0! They all are focussing on the wrong stuff. You need to put your thin foil hat on to be able to see it, but it's pretty obvious once it is pointed out to you. The real winner from the Panda 4.0 update is Google!
Here is how this is played out. Google updates their index, shifts a couple of large companies around. Naturally, all SEO's trying to get into the spotlight of mainstream media, throw out a quick headline with a poor analysis of who is the biggest loser. Something like; "Brand X just lost 80% of their rankings, once you find out which company it is, it will blow you away...!" This is all the big smoke screen to hide what is really going on.
However, seasoned SEO's, who have learned the law of correlation = causation see right through this smoke screen.
Tweet: Correlation = Causation? Tweet
Here it goes:
My friends at Search metrics wrote an extremely helpful data analysis showing the biggest losers and winners of the Google Panda 4.0 update. As you can see in the losers row, large brands are used to pull up the smoke screen. You will need to pay attention to the winners of this update. Which company is close at the top of the list..? Right, it's Glassdoor.com
Glassdoor, off course is the company where we all go to rate the company and our bosses, not using our real name off course! Well, Glassdoor won in this update BIG TIME! Is Glassdoor so good in SEO, that they had to win? Not sure, as I received an invitation to apply to their head of SEO not that long ago, so they must still be looking for somebody setting out the strategy.
It clicked with me once I saw the headline this morning at the Wall Street Journal;
Google Rated Top Employer for Pay and Benefits by Glassdoor
You see, there is an epic battle going on in Silicon Valley, the way for talent. Free food, free transportation, multi million dollar stock packages, you name it. These are the perks thrown in by tech companies to get the best people to work for your company.But a company get's really the most and best resumes if the perception in the market is that it's the best place to work.
I know a trick when I see one, and by the law of correlation = causation, this must be true. Google has given Glassdoor a giant lift in search rankings to get the #1 spot of best place to work, while pulling up a giant smokescreen so that every SEO analyst will focus on the losers. In the process, Google will safe giant recruiting budgets.
Well played Google, I guess I saw right through your trick!
Disclaimer: This obviously is a parody post, to make fun of all the so called "SEO experts" who do half baked analysis on an update just to get the attention. One of the only post I believe describes the facts, is the one from Search metrics, rewarded with a link here
Just recently when I logged into my LinkedIn account, I saw a little pop-up box at the top of my page. LinkedIn just asked me if I would like to connect my WeChat account with my profile. WOW, how do they know I have WeChat installed on my iPhone? Creepy!
Ever since Facebook bought WhatsApp for this crazy Bazillion amount of money, people in Silicon Valley have set their eyes on what Facebook will do with the app. The funny thing is, the majority of tech journalists so fully engaged in the echo chamber in and around San Francisco, are almost missing one of the biggest revolutions happening in online chat ever! WeChat is huge in China, and is rapidly expanding beyond the Asian continent.
WeChat is more than just online mobile chat. It has voice and video capabilities, group functions, games or functions which connect you with people based on your location or interest. A WhatsApp, Twitter and Instagram on steroids. And what's more, WeChat has a super large business in virtual goods; Stickers. You can buy a sticker to send your mood at the time to one of your friends. The sticker market is rumored to bring in more than $100 million per year, and is growing very rapidly. No wonder that the mother company Tencent is such a hot commodity.
So from now on, you can reach me on WeChat, which is connected to my LinkedIn profile for your convenience.
New way for Google to get conversion data on products: Google Trusted store purchase protection program.
I just bought something online, went straight to the merchant website, did not go through Google, as the product was recommended by a colleague. As you can see from the screenshot, Google offers me free purchasing protection. Great, the catch is, my email address will be shared with Google, and I bet a lot more information as well.
I paid with Paypal, but this is a nifty way for Google to get more data on my purchasing behavior.
Damn you Google for being this smart!
And here is how the program works:
From the page (emphasis mine):
"After completing a purchase with a Google Certified Shop, most users will be offered the chance to opt in to free purchase protection from Google for that order. At this time, purchase protection is offered on a per-order basis, and only at the time of purchase. If you opt in, then the merchant will share your order information and email address with us. We’ll send you an email with the details of your order, the merchant's contact details, and a link to contact Google in the event of any issues."
Free Google Purchase Protection, You Pay With Your Data
Remember; if it's free, you're the product being sold... aka your data!
Saw this billboard this week, and I was just surprised. What are they thinking..? As I was reading, I was thinking:
Facebook #1, huh? I dare you to check out www.PrimeHangout.com. Let the competition begin
With more than 1 billion active members, and a market value of more than $100 billion, who in their right minds would think they can beat Facebook? As it's posted on the site; Prime Hangout is social media with artificial intelligence! The future is here.
Check out the video with the CEO of Prime Hangout, and determine for yourself if there is artificial intelligence in this social media network.
Here is what the site looks like.
So, what do you think? Does PrimeHangout has a chance to beat Facebook? Even just taking 5% of market share could be profitable, so if they can't beat Facebook, could Primehangout capture 1-5% of market share from Facebook..?
When I moved to the USA almost 8 years ago, I started a blog, in Dutch, to keep everybody back home informed with our adventures here in San Francisco. Before I knew it, I was getting more and more questions on my blog. The questions were coming from Dutch people interested into traveling to San Francisco, either for work or for a vacation. These questions ranged from things to do in San Francisco, how to get from the airport SFO to the centre of the city or where to stay. So to be able to keep up with the incoming flow of questions, I started a new site, with tips about San Francisco; San-Francisco-Tips.com.
The site served me well over time, as I learned a lot from it with regards to the travel vertical, as well it provided me with some seasonal revenue upside to pay for other side projects, in particular in the San Francisco hotel booking and airline tickets from AMS to SFO space.
Fast forward a couple of years, and just imagine how I can use the knowledge on the travel patterns, search keywords and best converting topics I learned from my side project in my job at Airbnb at a larger scale. Introducing longer form content articles to service our community of travelers;
This is just a start, but we can say welcome to the first longer form content articles on the San Francisco Neighborhood pages from Airbnb; which are around two specific topics which are important to anybody traveling to SF; Transportation to, from, and around San Francisco and When it's best to go to San Francisco. In total, there are 6 helpful articles, all six in Airbnb style and design, with loads of beautiful pictures. These are:
- Getting around in San Francisco
- Getting to and from San Francisco
- Travel seasonality
- Dressing for the weather
These six represent a good start.
Side Project vs Work Project
As long as I managed people in my job, I encouraged them to have at least have one side project. As long as the project does not conflict with the work you're doing, it can actually be a great learning experience, something you would be able to apply to your daily work, where you become much more effective. So how do you turn your side project into a valuable work project? Well, I can say; there is no magic formula, but a common element I've seen making side projects successful, while these also add value to your work in the workplace is this: be passionate about your side project, where eventually you will find a way to make your passion your work. For me, it is still the way I can combine exploring the city I live in, with the rush I get to drive traffic through SEO, which ultimately will help me becoming more successful in my job.
And what is more interesting; I get fired up to work on my old project again, where I'm now exploring new ways to get more information for the Dutch traveler to San Francisco on my website...
Update: My friend George set me straight. After posting this blogpost on Twitter, he responded that the domain the email was sent from IS actually a Target domain.
Target customers can't get a break from cyber crime. First it was the credit & debit cards which information was captured at the point of sale systems, now there are phishing attempts going on targeting Target customers. The following email landed in the inbox of my wife:
The message of the email: a public Mea Culpa, and a promise you will be protected as a Target customer in an identity protection program paid by Target. Just click the link, and fill out all of your information...
Luckily my wife didn't fall for this one, as she is suspicious about all these kind of emails, and I have told her many times how many spoof emails eBay customers always were getting. And if you look closer, the email address from where the email was sent is not even spoofed. Amateurs...
I feel for those Target customers who got their credit card information stolen, and now become a victim of another scam on top of that. Protect yourself, learn how to identify those emails that look like the real thing, but essentially aren't. Educate yourself on cyber crime!
With the news of Melissa Bachman shooting a lion in Africa, posing above the corps of the lion, and posting the pictures on Twitter & Facebook. Would Melissa not have thought this could be a big deal, seriously, shooting a lion is a major no-go in my opinion. And most of the world think the same! You think she would have learned from the Bob Parsons video shooting an elephant in Africa. The Google search results show what is happening in more details, where the fresh results based on the searches from around the world are changing with the days based on what the media is reporting.
The first screenshot of the Google search is showing the results for the search "Melissa Bachman" how it looked like 2 days ago. Not so much special to report, just a couple of her own webpages and social media profiles:
Now, the following screenshot was taken today, where you not only see the outcry of the worlds media being mad about Melissa Bachman shooting a lion for no particular reason, but only for fun. The search results also shows Melissa Bachman will have a reputation management problem for the weeks, months and hopefully years to come. Just imagine her grand kids are searching for what their family is known for, do you think they would appreciate the fact their ancestors were killing lions, which might as well be extinct at that time.
Here is the Search results for Melissa Bachman today, check out how many are describing the lion killings!
Here are a couple of articles from around the web:
- Hunter (Melissa Bachman) Stirs Outrage After Posting Photo of Dead Lion
- TV presenter (Melissa Bachman) sparks outrage with photo of dead lion she 'stalked and killed'
- TV presenter Melissa Bachman causes outrage after posing with lion she killed in South Africa
- TV presenter (Melissa Bachman) causes outrage after posing with lion she killed
- Melissa Bachman: One very sick individual
- Boycott Melissa Bachman the lion killer
With a little Google Bombing, these will be around for a while..