The Hypocrisy of Google. Don’t be Evil? Don’t Believe the Hype

Is it just me, or do we see more and more blog posts being published questioning the good, the bad and the evil of Google? Where the Mountain View search company has been a long time darling for so many, where they couldn't do any evil, I see more critical posts about Google these days than any other company in our space. It's like Google has become the Microsoft of the decade!

Today, Martin MacDonald published a long article around the account management sales teams at Google which make critical mistakes, and even break Google's own terms and conditions. Followed up by Barry Adams at StateofSearch, with even more explanation what is wrong at Google for such a long time already. Read both of these here: #GoogleGate, Can you trust Google? and Google Account Manager Caught Breaking Terms of Service on Voicemail. Although these two describe the paid pat of the house at Google, more posts are describing the way Google is handling the organic results. Here described by Michael Gray; How Google Continues to Kill Organic Results. Or here, where it is described Google Tells Court You Cannot Expect Privacy When Sending Messages to Gmail by Consumer Watchdog. And when it comes to a trial, because Google was spying on UK users in Safari, Google Lawyers just request the trial will be moved to the US... Guess why they would request this..? Argument; Google cannot be held accountable under UK privacy laws.

Google believes that U.K. privacy laws do not apply to the company, and so British consumers that want to take the tech giant to court are facing a losing battle, or should book their tickets to the United States.

The last couple of weeks, the tweets I shared which got the most clicks and retweets were tweets critical about the Google practices described in posts like these mentioned above.

Google Gmail No privacyGoogle killing organic resultsWhy are these tweets getting shared more often? Because people agree with the sentiment of the content!

Let's just look at another example of Google hypocrisy. Link schemes and paid links... The war on links which is changing the true nature of how the Internet works.

  • Guest posts, No PageRank for You
  • Widgets, No PageRank for You
  • PR messages, No PageRank for You
  • Blogger Reviews, No PageRank for You

Google is beginning to resemble a character of one of my favorite shows; Seinfeld's The Soup Nazi.

Where we cannot manipulate search rankings with any link we get for our websites as stated in the Webmaster guidelines;

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Google is pushing the work downstream to the webmaster to police their backlink profile, which results in a flood of link removal requests. Isn't it Google's job to optimize their algorithm for relevance? Why are the webmasters put to work to put a no-follow on all those links. Majority of mom-n-pop webmasters don't even know what a no-follow link is!

So if all those links are so evil for Google's search algorithm, where we as webmasters are supposed to no-follow all the links, why is Google still taking ads on search queries like these below here? Soon we will be begging for one more Soup, but there is No Soup for You..!
But text links for SEO SERP with crap SEO ads
Is it just me, or do we see more and more blog posts being published questioning the good, the bad and the evil of Google? What do you think?