Update: it shows how important this topic is, as the latest webmaster video by Matt Cutts is about Guest blogging. See the embedded video below...
Ever wonder why Google has taken a stance against guest posting? Once again SEO's have killed the tactic and are pissing in their own backyard. Case in point; I received an email with the simple question if I already used guest blogging to build my business. More specifically;
[company name redacted] is developed specifically to grow your business and the level of influence it has on Google on a long term basis through high quality guest blogging. It not only helps you target the strongest keywords in your market, but it builds a platform for your business to solidify your online foundation. If you are already incorporating guest blogging for your sites, I really want to encourage you to try our company out or consider outsourcing to us, as there are few choices in our below-average price range for the level of quality we put out. It'll surely be worth the ROI.
I clicked through to the site to understand the business proposal and guess what, it's a link scheme in the form of article placement... This will surely get you into trouble. You will pay for every post written by a sweat shop in a low income company, distributed through email spamming bloggers that don't know any better;
[company name redacted] is an internet marketing company focusing on the use of guest blogging to generate more traffic to your webpage. You pay for however many posts you want to buy, and our team of advanced guest bloggers will develop a high-quality blog post with great content and place them on blogs relevant to your topic that already have great traffic coming to their site. By doing this, you will gain credibility and develop more link juice for your site, giving it positive recognition by Google.
Really... you just mentioned Link Juice..? And from the order form you can see that it's all about the link with direct match anchor text...
And from the email:
We focus on strictly "real" guest blogging. We don't use networks or other services to speed up, we simply build relationships with site owners and get high-quality content posted on blogs in your niche. The posts usually fall on sites with a page rank range of 2 to 5 and a minimum
domain authority of 25.
The pricing scheme is pretty expensive, where you need to commit for at least 4 months, at a $67.50 per post! Wow...! Nothing about the quality of the content written, or anything about the outreach strategy.
Can I start running now..?!? No wonder so many people not involved in real SEO hate the SEO industry.
How can I guest blog without it appearing as if I paid for links?