Comments on: Google Adsense eCPM; Down in Recession http://thenextcorner.net/google-adsense-ecpm-down-recession/ Hack it, Break it, Fix it! Thu, 10 May 2012 05:42:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Scott http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-7392 Scott Tue, 29 Sep 2009 21:29:04 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-7392 Thanks for a great article, what is a typical AdSense eCPM for a decent mid-tier publisher (news, content), any thoughts? Thanks for a great article, what is a typical AdSense eCPM for a decent mid-tier publisher (news, content), any thoughts?

]]> By: Singapore Ads http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-4958 Singapore Ads Sat, 25 Jul 2009 08:15:49 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-4958 I also believe that Google has taken a larger percentage on the ads. A very large percentage, in fact. Otherwise how to explain. I bought placement ads on my own site from adwords at average $1.99/click (Singapore Dollar), but receive only 8cents/click (about 10 cents in Singapore Dollar) from my adsense for the same site. That's a 95% cut from Google. I also believe that Google has taken a larger percentage on the ads. A very large percentage, in fact. Otherwise how to explain. I bought placement ads on my own site from adwords at average $1.99/click (Singapore Dollar), but receive only 8cents/click (about 10 cents in Singapore Dollar) from my adsense for the same site.

That’s a 95% cut from Google.

]]> By: Money4Invest | Lee http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-3646 Money4Invest | Lee Thu, 11 Jun 2009 13:04:13 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-3646 Hi, just want to share with you that yesterday I got 4 clicks and earned only $0.01. Therefore I believe that Google had taken most of the portion of earnings. Too bad. Hi, just want to share with you that yesterday I got 4 clicks and earned only $0.01. Therefore I believe that Google had taken most of the portion of earnings. Too bad.

]]> By: Dennis http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-3628 Dennis Wed, 10 Jun 2009 17:33:38 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-3628 @Nikki, Just keep creating quality content. If the recession is over, you will start earning more again. As long as you focus on creating quality, your readers will know how to find you, and advertisers will follow. Google Adsense is not the best way to monetize in a recession. You might want to try to leverage some affiliate programs as well. Just out of interest, can you send me your site url through the <a href="http://thenextcorner.net/contact/" rel="nofollow">contact form</a>? @Nikki,
Just keep creating quality content. If the recession is over, you will start earning more again.
As long as you focus on creating quality, your readers will know how to find you, and advertisers will follow.

Google Adsense is not the best way to monetize in a recession. You might want to try to leverage some affiliate programs as well.

Just out of interest, can you send me your site url through the contact form?

]]> By: Nikki http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-3618 Nikki Wed, 10 Jun 2009 01:54:30 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-3618 I have noticed a significant drop as well. Last year I was averaging about $6.86 eCPM. This year my average is a pathetic $3.79 eCPM. It sure is discouraging when you've spent the last year working to build your site up, but even with the growth, you are making the same as (or less than) you were the previous year. I have noticed a significant drop as well. Last year I was averaging about $6.86 eCPM. This year my average is a pathetic $3.79 eCPM.
It sure is discouraging when you’ve spent the last year working to build your site up, but even with the growth, you are making the same as (or less than) you were the previous year.

]]> By: Dennis http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-2865 Dennis Sat, 16 May 2009 03:41:21 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-2865 Thanks, will block these. Thanks, will block these.

]]> By: Rex http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-2811 Rex Fri, 15 May 2009 03:54:28 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-2811 My Adsense earnings have been down too. BTW, you might want to blot out those CTC and eCPM values. It's against Adsense TOS to display them. My Adsense earnings have been down too. BTW, you might want to blot out those CTC and eCPM values. It’s against Adsense TOS to display them.

]]> By: Dennis http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-2758 Dennis Wed, 13 May 2009 17:53:26 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-2758 @Satollo Actually, most of the CPC per keyword do not hoover around a pricing of $0.01. Only a couple of brand owners are able to buy their own brand keywords for just $0.01. So it's more likely that any CPC would be higher than at least $0.05. As I showcase the fact that <strong>4 clicks only had a revenue of $0.01 combined</strong>, this means that the majority of the spent on those clicks went into G's pockets. I don't know the allocation of the % that goes to Google and what I receive. This is a black box for all small publishers that use Google Adsense on their sites. My hypothesis was that it could be the case that Google is squeezing more out of the current revenue stream that goes through the content Adsense network, by giving less to publishers. It's simply keeping more of the ad spend on the ads for themselves... Anybody seen this in their Adsense account? Since my average CPC stayed rather flat over the last year, we can say that this hypothesis does not hold true for this particular case. I'm interested to hear what other Adsense publishers have seen in their accounts. Still, making just $0.01 with 4 clicks is a poor revenue outcome! @Satollo
Actually, most of the CPC per keyword do not hoover around a pricing of $0.01.
Only a couple of brand owners are able to buy their own brand keywords for just $0.01.
So it’s more likely that any CPC would be higher than at least $0.05.

As I showcase the fact that 4 clicks only had a revenue of $0.01 combined, this means that the majority of the spent on those clicks went into G’s pockets.
I don’t know the allocation of the % that goes to Google and what I receive. This is a black box for all small publishers that use Google Adsense on their sites.

My hypothesis was that it could be the case that Google is squeezing more out of the current revenue stream that goes through the content Adsense network, by giving less to publishers. It’s simply keeping more of the ad spend on the ads for themselves…

Anybody seen this in their Adsense account?

Since my average CPC stayed rather flat over the last year, we can say that this hypothesis does not hold true for this particular case. I’m interested to hear what other Adsense publishers have seen in their accounts.

Still, making just $0.01 with 4 clicks is a poor revenue outcome!

]]> By: Satollo http://thenextcorner.net/google-adsense-ecpm-down-recession/#comment-2734 Satollo Wed, 13 May 2009 05:42:50 +0000 http://thenextcorner.net/google-adsense-ecpm-down-in-recession/#comment-2734 When you start a campaign with adwords, you set 0.01 ad minimum CPC. This is YOUR cost as advertisers. Google get 0.01 from you, and split this value between: taxes, publishers and him self. So it's really possible to earn 0.01 with only a clic. I'm wrong? When you start a campaign with adwords, you set 0.01 ad minimum CPC. This is YOUR cost as advertisers. Google get 0.01 from you, and split this value between: taxes, publishers and him self.

So it’s really possible to earn 0.01 with only a clic. I’m wrong?

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