Genius Marketing: This is How You Launch A Book Successfully

Two years ago I had the pleasure of being invited to speak at SMX Sydney. I happily accepted as I had never been in Australia. On my trip to Down Under, I had the opportunity to get to know some of the other international speakers more closely. I already had met Marty Weintraub before, and had seen him speak multiple times, which is always a treat. But on the trip to Sydney Australia, Marty and I exchanged some of the most interesting conversations and grew closer. Now fast forward to today, I welcome any opportunity to catch up with Marty over breakfast to discuss the latest ideas we have on Online Marketing.

While reading Marty’s first book: Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques (Amazon Link), I added another dimension to my experience. You see, I’ve seen Marty speak at multiple occasions, which helped me simulate his way of presenting the whole book in my head while I read it. I finished the book in no time, at Weintraub speed.

For his second book; The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success (Amazon link), Marty partnered with the talented and awesome Lauren Litwinka. I was completely blown away by the fact I was mentioned in their list of 72 Must-Follow Online Marketeers in the book. Wow, look at the people on this list, what great company to be in with. For easy following of these folks on Twitter, I created a public list which you can find here. (I’ve added Lauren and Marty as well to this list, as they more than deserve to be on their own list of Geniuses, follow them both @Aimclear & @Beebow)

Did you find your name on this list, retweet here: Tweet

Instantly you see the advantage of having a long name. I’m stretching over two lines in the list. Apart from being a great honor to be mentioned here, I also see the value of the list as a marketing tool. To drive awareness and sales for a book at the launch must be quite a challenge. But what if you have a list of people who are happy to promote your book for you? Now that will make a difference…

I’m not saying you should write a book and include a list of people just to put them to work and help you creating buzz for your book. I’m sure Marty and Lauren have learned a great deal from all of the people on this list, I know I have!

A little over a year ago, Laura interviewed me just before I was speaking at SMX West.

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[schema type=”book” url=”http://www.amazon.com/gp/product/1118466853″ name=”The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” description=”Community managers are the linchpins of today’s social media marketing campaigns, and The Complete Social Media Community Manager’s Guide is your ultimate guide on how to do the job effectively, efficiently, and profitably. This detailed, step-by-step road map shows you how to cultivate, convert, and manage all of your social media communities and gives you a running start with downloadable, ready-to-use tools and templates.” author=”Marty Weintraub & Lauren Litwinka” publisher=”Sybex” pubdate=”2013-01-22″ edition=”1 edition” isbn=”1118466853″ paperback=”yes” ]