DIGG is looking to retain and drive more activity from their current user base. Also the social voting site is looking to increase the number of users, who must submit, vote and comment on the news or sites that are submitted and strive for the ultimate traffic generator: DIGG's homepage.
I spotted the job search for a Senior Marketing Manager by DIGG on the Techcrunch job board. It's a Directors level job, based in San Francisco.
From the job description you can find some of the struggles that DIGG is coping with:
We are currently looking for a Senior Marketing Manager to develop and drive Digg’s marketing strategy and programs. S/he will lead customer acquisition and growth, manage external agencies and drive consumer insights and marketing strategies. The Senior Marketing Manager will manage a team and reports to the Senior Director of Marketing.
The requirements speak of a somewhat VC pushed list. It looks like DIGG is in need to build their brand out even more:
Experienced Marketing Manager with at least 8-10 years overall business experience. At least 5-7 years of relevant experience in product marketing and/or brand management. At least 2 years of experience managing direct reports.
Bachelors degree required and top tier MBA a strong plus.
I can hardly wait until they start implementing the strategies from their candidate, so we can see the hand mark of such a person who meets these requirements:
Experience in marketing/brand management that includes: creation and execution of marketing strategies and plans, experience managing external vendors and agencies, experience in new media, and driving non-traditional guerilla, viral and/or event marketing.
Next to the Senior Marketing Manager, DIGG is also looking for a Marketing Manager:
We are currently looking for a Marketing Manager to support Digg’s marketing programs and tactics. The ideal candidate will be extremely proactive, flexible and has a consumer marketing background. S/he should have a personal passion for web technologies, work effectively within a team environment and be comfortable working in a highly self-directed manner.
It looks like DIGG is growing up in the world. Looking for ways to build the brand, and with the brand the traffic and activity on the Digg website.