As an in-house SEO I always have work in training and explaining SEO to other folks in the company. We usually try to use existing examples of our own site how we rank, how the pages are displayed and how we can improve.
Explaining how the Page Title Tag, the Meta Description and the URL can have a big influence on the rankings and if the result is inspiring to click on is sometimes a challenge.
But today I found a perfect example of how you can simply explain it through an image:
Original picture can be found here: Thesis Tutorial | SEO for Everyone
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Dennis – who has written 347 posts on The Next Corner.
I'm spending most of my time online doing SEO or other forms of traffic acquisition for websites. DennisG, blogging since 2006 in Dutch on TheNextCorner in Dutch. Pictures can be found at Digital pictures by DennisG.
Very good picture. One thing I would do to supplement this is to Bolden "your" and put a search box above with "your" in it. This highlights what words are searched and related to your keywords in the text. May help simplify or add another level of description. -Derek
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